The value of social media's Big 3 and specific tactics for using them. First up: Facebook.
We hear the words "Facebook," "LinkedIn," and "Twitter," and think "social media giants." As marketers, we look at how best to advertise with social media, leverage the channel, or just plain understand its implications to our brands and overall marketing efforts.
Overall, that's exactly what we should be doing. But the hype from thousands of opinionated bloggers and microbloggers on the subject can get anyone confused on new social media channels' core values.
Clear your mind. Your opinions are shaped in one of three ways: through your experiences, the people you meet, and the things you read. To reduce the background noise, stop reading the blogs, shut down TweetDeck, and focus your efforts on research, case studies, and your marketing gut.
Many bloggers post on this subject multiple times in a week, and there just isn't enough good information for such frequent posts. In the end, you get opinion and a rehashing of others' thoughts.
This series will help you understand the underlying value proposition of our Big 3 and offer some specific tactics and places to use these channels. Think of them as we do traditional media: national channels (Facebook), business channels (LinkedIn), and local pubs (Twitter). Today, we look at Facebook.
The National Channel: Facebook
Facebook's core value proposition to marketers is an audience of the largest proportions across almost all generations. Let's compare it to a national news outlet like NBC:
Next time, we'll look at LinkedIn's value proposition and some tactics for using the network.
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After selling the Online Marking Summit (OMS) event company in 2011, Aaron is now leading the charge of the newest venture, the Online Marketing Institute - the leading eLearning platform and training destination for digital marketing education.
Kahlow is one of the most recognized thought-leaders in the digital marketing and social media space. Having founded, funded, and built three prolific and highly profitable digital marketing companies, Kahlow has also delivered hundreds of marquee keynote speeches around the globe. As a speaker, Kahlow is known for his inspirational style and plain-spoken nature where audiences always walk away feeling both motivated and educated. Aaron is a leading educator translating online marketing technology jargon into simple marketing and business terms. He is a recognized author, columnist (ClickZ, NYT) and authority on social media marketing, sales and marketing integration, demand generation, business-to-business marketing, search marketing, usability, analytics, and digital marketing strategy.
Named Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40" Kahlow is also well known for his endless energy as an entrepreneur. Having built Business Online from three guys and a brother in a dentist office to BtoB Digital Agency of the Year; founding and selling the industry's premier digital marketing event, the Online Marketing Summit, and now on his third successful start-up, Online Marketing Institute, Kahlow is synonymous with building successful digital companies. Kahlow also has served on the Board of Directors and Advisory Board to many digital associations and media companies like the International Business Marketers Association, Search Engine Strategies/ClickZ, Microsoft/ BING Prof. Accreditation, Social Media Examiner, as well as many digital technology start-ups.
Today, Aaron can be found in his new home city of San Francisco, working on the global expansion of "Teaching the World Digital" in his eLearning technology venture, the Online Marketing Institute. Facebook and LinkedIn are his preferred places to connect.
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