The value of social media's Big 3 and specific tactics for using them. First up: Facebook.
We hear the words "Facebook," "LinkedIn," and "Twitter," and think "social media giants." As marketers, we look at how best to advertise with social media, leverage the channel, or just plain understand its implications to our brands and overall marketing efforts.
Overall, that's exactly what we should be doing. But the hype from thousands of opinionated bloggers and microbloggers on the subject can get anyone confused on new social media channels' core values.
Clear your mind. Your opinions are shaped in one of three ways: through your experiences, the people you meet, and the things you read. To reduce the background noise, stop reading the blogs, shut down TweetDeck, and focus your efforts on research, case studies, and your marketing gut.
Many bloggers post on this subject multiple times in a week, and there just isn't enough good information for such frequent posts. In the end, you get opinion and a rehashing of others' thoughts.
This series will help you understand the underlying value proposition of our Big 3 and offer some specific tactics and places to use these channels. Think of them as we do traditional media: national channels (Facebook), business channels (LinkedIn), and local pubs (Twitter). Today, we look at Facebook.
The National Channel: Facebook
Facebook's core value proposition to marketers is an audience of the largest proportions across almost all generations. Let's compare it to a national news outlet like NBC:
Next time, we'll look at LinkedIn's value proposition and some tactics for using the network.
Meet Aaron at a one-day Online Marketing Summit in a city near you from May 5, 2009, to July 1, 2009. Choose from one of 11 one-day events designed to help interactive marketers do their jobs more effectively. All sessions are new this year and cover such topics as social media, e-mail marketing, search, and integrated marketing. Register 30 days in advance and get a $40 discount!
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After selling the Online Marking Summit (OMS) event company in 2011, Aaron is now leading the charge of the newest venture, the Online Marketing Institute - an e-learning platform and training destination for digital marketing education.
Kahlow is one of the most recognized thought-leaders in the digital marketing and social media space. Having founded, funded, and built three prolific and highly profitable digital marketing companies, Kahlow has also delivered hundreds of marquee keynote speeches around the globe. He is a recognized author, columnist (ClickZ, NYT) and authority on social media marketing, sales and marketing integration, demand generation, business-to-business marketing, search marketing, usability, analytics, and digital marketing strategy.
Today, Aaron can be found in his new home city of San Francisco, working on the global expansion of "Teaching the World Digital" in his e-learning technology venture, the Online Marketing Institute. Facebook and LinkedIn are his preferred places to connect.
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