When it comes to virtual worlds and similar online environments, our kids may be gaining the most.
When Sony Playstation announced their "Home" service as its player networking strategy, it only validated the fact multi-user gaming environments and social networks are becoming more mainstream.
As I mentioned in last month's column, sophisticated Web users are interested in 3-D environmental spaces. (Second Life alone is nearing the 6 million user mark.) While Second Life is a wonderful story and we're all impressed with our amateur avatars and our million Linden entrepreneurial friends, our kids who may be gaining from these environments the most.
From Club Penguin, Disney's Toon Town, There, Nicktropolis, WebKinz, and many others, children (ages 8 to 14) are exploring multi-user worlds and environments while learning on— and offline life lessons. They're quickly evolving into a web--savvy user base that will form and shape the next generation of Web user and—eventually—your future customer.
Let's take a look at what they're learning about, and how these environments educate them:
We all know are kids are smart. Now, they're getting smarter. How do your plans accommodate this developing user base?
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Chad Stoller is the executive director of emerging platforms at Organic Inc., a leading digital communications agency with clients such as DaimlerChrysler, Sprint, and Bank of America. In this role, Chad leads Organic's strategy on client communication platforms and Organic's Experience Lab. Prior to Organic, he spent 13 years at Arnell Group in various roles, including director of communications solutions, and was responsible for branded entertainment, new media, branded gaming, and marketing alliances. He has developed a series of award-winning programs, including the Cannes Lion winner, "Terry Tate: Office Linebacker," for Reebok and Jeep Evo 4 x 4 for DaimlerChrysler. Chad is also a regular contributor to Organic's blog, ThreeMinds.
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Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT