Lots of people, especially those following Internet advertising and e-commerce, have said the concept of 'Internet time,' in which each "real" year represents several years' worth of change, is a canard.
Time may have seemed to stand still during the boom, they say, but a gold rush is like that. "Paint Your Wagon" was like that. The party is over; "Internet time" was a mass hallucination. Slow, steady, and planned (backed by patient capital) is what wins the race.
An appealing picture. But, unfortunately for the steady-state theorists, it's wrong.
George W. Bush emphasized this in last week's State of the Union address. The war has moved, that doesn't mean it's over. Consider the last few months, the last "year" in Internet time:
It's true no one has reinvented the browser, created a new 3-D data format, or launched a major Internet initial public offering (IPO) lately. The action moved from Wall Street to Washington and from the finance beat to the crime beat.
Let's take a look at just one of these recent changes: wireless broadband.
It's dawning on a growing number of analysts that Moore's Law applies not only to computer chips but also to bandwidth and (more important) to wireless bandwidth. Wireless systems, after all, are based on radios, and radios are built with computer chips.
As computer chips improve, so should wireless radios.
That could mean ubiquitous broadband, not only for your desk but also for your laptop and personal digital assistant (PDA). Multimegabit access systems that completely bypass the phone companies, that plug directly into fiber access points, which themselves are sped up by the use of color. What would it mean to Internet content, commerce, and advertising if broadband were available everywhere, indoors and out, and if that capacity could be accelerated without changing wires, just radios?
We could, in fact, be at the brink of the biggest outpouring of entrepreneurial energy since the dawn of the dial-up Internet. If that's not revolutionary, I don't know what is.
No, Virginia, Internet time isn't slowing down. If anything, it's speeding up. That means more opportunities are coming, not fewer.
Count on it.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Dana Blankenhorn has been a business reporter for more than 20 years. He has written parts of five books and currently contributes to Advertising Age, Business Marketing, NetMarketing, the Chicago Tribune, Boardwatch, CLEC Magazine, and other publications. His own newsletter, A-Clue.Com, is published weekly.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 24, 2015
12:00pm ET/9:00am PT