Toward mobile marketing best practices.
What role do standards or best practices play in the mobile marketing industry, and how do we create the best practices by which our industry adheres?
A best practice is a technique or methodology that, through experience and research, has proven to reliably lead to a desired result. Once best practices are determined, commitment is the key to ensuring success in overall adoption and support. Mobile Marketing Association (MMA) members and the mobile industry at large have developed and adhere to the MMA Consumer Best Practices Guidelines (PDF file download) to ensure that as the mobile content market develops, consumers not only have a positive mobile experience but are also treated fairly by all in the value chain.
This column will focus on a case study around the MMA Consumer Best Practices (CBP), which have become the baseline set of rules for the North American mobile marketing industry.
Best practices help ensure a level playing field and consistent consumer expectations in all mobile data services. Best practices are important not only to grow the industry but to ensure a positive consumer experience. Understanding and adhering to industry best practices are key to everyone's success. Make sure you understand the rules we play by.
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