So, should I stop blogging?
Seriously, I'm starting to feel really anxious about keeping up with my main blog.
Don't get me wrong. I love my blog and its topic, but frankly, I'm struggling to keep up. I'm just not cranking out content like I used to, and feel as if I'm contributing "too little too late." I'm starting to freak about folks potentially sending unsubscribe pings my way, and I just can't handle the thought of such rejection.
It could be a Spring thing, but my overall traffic is down a bit since it's peak. Then again, I'm only cranking out half as much content as a year ago. According to my Feedburner, since last June, I've had exactly 58,000 views, 22, 241 clicks, and 2047 downloads on my blog. I have several hundred folks, mostly marketers, who subscribe to and receive e-mail versions of my blog content any time I post, as well as 936 RSS subscribers. Then again, I'd be remiss not to divulge that less 20 percent of the RSS subscribers actually engage (code word for "read") the content on a regular basis.
It was easier in the beginning. Being early had advantages. There was novelty and a sense of originality in every keystroke. Aspiring bloggers often gave me the benefit of the doubt and just subscribed. For all I know, I could have scratched my knee and they would have linked to me or repackaged my dubious wisdom.
Now, I'm at a crossroad. I can move forward, do nothing, or pull up stakes and go home. To resolve this, let's first try to establish a compelling argument for why I shouldn't blog. Indeed, understanding the barriers, challenges, and pain points may well be the path to figuring out how to do this right.
Ten Reasons Why I Should Stop Blogging
But here's the rub. This isn't just Pete Blackshaw's dilemma. This is everyone's challenge. The failed blog graveyard (which includes brand and corporate blogs) is crowded. Even with "add water and stir" blog publishing tools, creating great and compelling online content takes real work and commitment. Many things need to fall in place, all against the right mindset, for blog publishing to work.
The rewards can be rich – nay, incredible -- but it takes work, patience, active listening, iteration, allowances for failure, and a very long-term view.
I think I'm going to stick it out!
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Pete Blackshaw, whose professional background encompasses public policy, interactive marketing, and brand management, is executive vice president of strategic services for Nielsen Online, a combination of Nielsen BuzzMetrics, a firm Pete helped cofound, and Nielsen//NetRatings. One of Pete's key focuses is helping brands interpret, manage, and act on consumer-generated media (CGM). A former interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete cofounded the Word of Mouth Marketing Association (WOMMA). He authors several blogs, including ConsumerGeneratedMedia.com, and is the author of an upcoming book from Random House, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World."
March 19, 2014