Widgets, widgets, widgets. What do these little apps mean for business as we know it? And how do they help customer reach grow?
A few new platforms are emerging, and they all have something in common: widgets. What does this mean for business as we know it, and how do widgets help customer reach grow?
The latest platforms to use widgets include Facebook and the iPhone. Both offer various amounts of third-party integration. Facebook offers a complete API (define) for developers to create add-on applications. So does Yahoo.The iPhone lets third-party developers create Web 2.0 application that run inside Apple's Safari browser. It's only a matter of time before actual third-party applications (or new Apple applications) emerge. It seems an obvious next step that the iTunes interface becomes a marketplace for add-on features for the iPhone. Apple calls these modules "widgets," Facebook calls them "applications." In this column, I'll use the terms interchangeably.
The following pointers will help your business succeed in a widget-centric landscape:
Widgets have existed on the Mac platform for some time. As companies like Yahoo and Facebook open their architectures for similar (and more deeply integrated) applications, the landscape of commerce will change. Decentralized commerce means pushing the point of sale to whatever hosting environment can accept it. Platforms like Facebook and eventually the iPhone enable this vision to extend beyond the desktop into the social networking realm and onto alternative platforms.
Thoughts, questions, comments? Let me know.
Until next time...
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Jack Aaronson, CEO of The Aaronson Group and corporate lecturer, is a sought-after expert on enhanced user experiences, customer conversion, retention, and loyalty. If only a small percentage of people who arrive at your home page transact with your company (and even fewer return to transact again), Jack and his company can help. He also publishes a newsletter about multichannel marketing, personalization, user experience, and other related issues. He has keynoted most major marketing conferences around the world and regularly speaks at Shop.org and other major industry shows. You can learn more about Jack through his LinkedIn profile.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT