Who are you and who do you want to be when you grow up - socially?
One of the most talked about social apps is "geo." With brands like Starbucks partnering with Foursquare, its mainstream appeal has gone beyond being mayor of your neighborhood bar. And recently, the idea of sharing not only your personal thoughts and feelings, but your location emerged as a heated topic at SearchFest in Portland. The topic is also slated to be a major theme through the upcoming Online Marketing Summit nationwide tour this summer. That is why I began pondering the overall implications of this ever invasive and at the same time, interesting identity we are creating socially.
This is not only a question for personal consumption but for larger corporate brands. Who are you on Twitter? Who are you on Facebook? Just an amorphous company brand or a personality or, even better, a real person representing a company? It was once said that those brands that really have defined who they are and are comfortable with themselves truly are gaining advantages on the Web and in social media. And I like that thought, as I believe it harkens back to an early answer to the question of "should I have two profiles on Facebook," and my answer is no!
The explanation was simply, "get comfortable with yourself," then get comfortable sharing it. Never has there been a better time to break down these faux walls between business and personal. We are all people who work for a business. If you are doing something that you are not proud of, well then don't share it. But maybe you just should not do it at all. And for all that you are proud of or find interesting, let it out. Tell the world; don't worry, most of us are so deluged with our news feeds on Facebook and Twitter streams that we see 1/1000th of what is posted.
What's the lesson here for smart marketers?
That's it folks. In the spirit of being pithy and direct À la social media, I leave you with that. Get comfortable and then get with it!
P.S. Would love to hear some favorite "social identities" any of you find engaging.
Download ClickZ Advertising News & Marketing Rolodex, an iPhone app. It's a marketer's resource for news, how-to's, commentary, and reference about online marketing and advertising. The ClickZ Rolodex will help you connect with the industry's top interactive marketing experts.
Meet Aaron Kahlow at SES NY, which takes place from March 22-26, 2010 at the New York Hilton. SES and ClickZ are both part of Incisive Media.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
After selling the Online Marking Summit (OMS) event company in 2011, Aaron is now leading the charge of the newest venture, the Online Marketing Institute - the leading eLearning platform and training destination for digital marketing education.
Kahlow is one of the most recognized thought-leaders in the digital marketing and social media space. Having founded, funded, and built three prolific and highly profitable digital marketing companies, Kahlow has also delivered hundreds of marquee keynote speeches around the globe. As a speaker, Kahlow is known for his inspirational style and plain-spoken nature where audiences always walk away feeling both motivated and educated. Aaron is a leading educator translating online marketing technology jargon into simple marketing and business terms. He is a recognized author, columnist (ClickZ, NYT) and authority on social media marketing, sales and marketing integration, demand generation, business-to-business marketing, search marketing, usability, analytics, and digital marketing strategy.
Named Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40" Kahlow is also well known for his endless energy as an entrepreneur. Having built Business Online from three guys and a brother in a dentist office to BtoB Digital Agency of the Year; founding and selling the industry's premier digital marketing event, the Online Marketing Summit, and now on his third successful start-up, Online Marketing Institute, Kahlow is synonymous with building successful digital companies. Kahlow also has served on the Board of Directors and Advisory Board to many digital associations and media companies like the International Business Marketers Association, Search Engine Strategies/ClickZ, Microsoft/ BING Prof. Accreditation, Social Media Examiner, as well as many digital technology start-ups.
Today, Aaron can be found in his new home city of San Francisco, working on the global expansion of "Teaching the World Digital" in his eLearning technology venture, the Online Marketing Institute. Facebook and LinkedIn are his preferred places to connect.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.