Has Web access migrated from desktop toward mobile? Here are seven signs that the end is near for Web on the desktop.
Unless you've been living under a rock, you've heard the buzz about Web access on all manner of mobile devices ranging from cell phones to smartphones, e-readers, and iPads. Everyone from Google to Microsoft to IBM is pointing to the "cloud" and ubiquitous access as the future of computing.
While I'm not ready to declare 2009 (or maybe even 2010) "the year of mobile," from a marketing perspective there are some hard-to-miss signs pointing to the rapid migration away from "desktop" Web access and toward mobile Web access. So much so that it may well signal a desktop Web apocalypse. Let's have a look at some of the signs.
No one's quite ready to start writing a eulogy for desktop Web access, but it has become abundantly clear that mobile is the wave of the future, and the marketing implications are endless:
These are just a few of the challenges marketers are wrestling with, and the mobile ecosystem promises to get more complex before it gets easier.
What does it mean for brands and marketers? It's all about placing smart bets and experimenting with the knowledge that failure is a critical component of success. We learn by trying, and it's easier (and ultimately safer) to experiment while costs are relatively low.
There's no excuse to sit on the sidelines anymore. If you're not active, you're behind, and it means having to place bigger bets than if you had started years ago. Now's the time to dive in.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Jeremy Lockhorn leads the emerging media practice (EMP) at Razorfish. The team functions as a think-tank on new technologies and next-generation media, and operates as an extension of current client teams. EMP is focused on driving groundbreaking marketing solutions for clients. Jeremy is a filter, consultant, and catalyst for innovation - helping clients and internal teams to understand, evaluate, and roll out strategic pilot programs while reinventing marketing strategies to leverage the power of emerging media. Jeremy joined the agency in 1997 and is currently based in Seattle, WA. His Twitter handle is @newmediageek.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT