Where e-mail will go in an ideal world.
Not sure how many of you spent your New Year's Eve at Pure, the club overlooking the jammed Las Vegas Strip. I shared the veranda overlooking the festivities with nearly 20 friends and family. Brittany made a fleeting appearance then was gone (or passed out, as press reports claim). Vegas is a wild place to be any night, and New Year's Eve brings out more of the craziness. It is, after all, home of wild hopes and dreams, played out on the nearest slot machine, crap table, or roulette wheel. Each spin or turn of a card could bring fame or fortune. It seems the world can't get enough of an atmosphere in which all things seem possible.
Camping out near the DJ, by the edge of the roof, for an optimal view of the midnight fireworks display was an adventure. Nursing my libation, there was lots to think about: resolutions, a recap of the past year's events, the road ahead, and this column. I found myself wondering if this would be the year that:
Will 2007 be the year all this happens? I have a longer list of worries and hopes for 2007. I'm putting my money on companies that are spending early January planning for Q4. These folks are worried about their competition sneaking up on them. They're setting aggressive goals and dedicated to staffing their organizations with people who are more concerned about being number one than with any other number.
I may be crazy to think all this will happen. But as my man Billy Joel says, it just may be a lunatic you're looking for.
Happy New Year,
Want more e-mail marketing information? ClickZ E-Mail Reference is an archive of all our e-mail columns, organized by topic.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Long recognized as one of the direct response industry's premier innovators and a pioneer in e-mail communications, Al DiGuido brings over 20 years of marketing, sales, management, and operations expertise to his role as CEO of full-service digital marketing company Zeta Interactive. Formerly Epsilon Interactive's CEO, DiGuido also served as CEO of Bigfoot Interactive, CEO of Expression Engines, EVP at Ziff Davis, and publisher of Computer Shopper, where he launched ComputerShopper.com, a groundbreaking direct-to-consumer e-commerce engine. Prior to Ziff Davis, he was VP/advertising director for Sports Inc. DiGuido also serves on the Direct Marketing Association's Ethics Policy Committee.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT