Where e-mail will go in an ideal world.
Not sure how many of you spent your New Year's Eve at Pure, the club overlooking the jammed Las Vegas Strip. I shared the veranda overlooking the festivities with nearly 20 friends and family. Brittany made a fleeting appearance then was gone (or passed out, as press reports claim). Vegas is a wild place to be any night, and New Year's Eve brings out more of the craziness. It is, after all, home of wild hopes and dreams, played out on the nearest slot machine, crap table, or roulette wheel. Each spin or turn of a card could bring fame or fortune. It seems the world can't get enough of an atmosphere in which all things seem possible.
Camping out near the DJ, by the edge of the roof, for an optimal view of the midnight fireworks display was an adventure. Nursing my libation, there was lots to think about: resolutions, a recap of the past year's events, the road ahead, and this column. I found myself wondering if this would be the year that:
Will 2007 be the year all this happens? I have a longer list of worries and hopes for 2007. I'm putting my money on companies that are spending early January planning for Q4. These folks are worried about their competition sneaking up on them. They're setting aggressive goals and dedicated to staffing their organizations with people who are more concerned about being number one than with any other number.
I may be crazy to think all this will happen. But as my man Billy Joel says, it just may be a lunatic you're looking for.
Happy New Year,
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Long recognized as one of the direct response industry's premier innovators and a pioneer in e-mail communications, Al DiGuido brings over 20 years of marketing, sales, management, and operations expertise to his role as CEO of full-service digital marketing company Zeta Interactive. Formerly Epsilon Interactive's CEO, DiGuido also served as CEO of Bigfoot Interactive, CEO of Expression Engines, EVP at Ziff Davis, and publisher of Computer Shopper, where he launched ComputerShopper.com, a groundbreaking direct-to-consumer e-commerce engine. Prior to Ziff Davis, he was VP/advertising director for Sports Inc. DiGuido also serves on the Direct Marketing Association's Ethics Policy Committee.
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