New Year's resolutions have come and gone. What's really going to happen this year?
About now, with one quarter of the year almost gone, New Year's resolutions have been made and forgotten. People get down to work to meet their sales numbers for the year. Real trends and success tactics start to emerge.
Jakob Nielsen hit the nail on the head in a recent newsletter: "Email newsletters are so powerful that the best of them do have a future, despite increasingly adverse conditions."
I agree wholeheartedly. In fact:
What Will Really Happen This Year?
See any trends in your newsletter programs? Let me know, and we'll discuss them in future issues.
Want more email marketing information? ClickZ E-Mail Reference is an archive of all our email columns, organized by topic.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Kathleen Goodwin is the former CEO of IMN (formerly iMakeNews), specializing in customer acquisition and retention through permission-based e-newsletters. For nine years, she was vice president of marketing for Ziff-Davis' publishing division, where she oversaw the marketing of all print publications and their early online siblings. She also serves as an advisor to early-stage companies and has been responsible for several successful new-business launches.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT