New Year's resolutions have come and gone. What's really going to happen this year?
About now, with one quarter of the year almost gone, New Year's resolutions have been made and forgotten. People get down to work to meet their sales numbers for the year. Real trends and success tactics start to emerge.
Jakob Nielsen hit the nail on the head in a recent newsletter: "Email newsletters are so powerful that the best of them do have a future, despite increasingly adverse conditions."
I agree wholeheartedly. In fact:
What Will Really Happen This Year?
See any trends in your newsletter programs? Let me know, and we'll discuss them in future issues.
Want more email marketing information? ClickZ E-Mail Reference is an archive of all our email columns, organized by topic.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Kathleen Goodwin is the former CEO of IMN (formerly iMakeNews), specializing in customer acquisition and retention through permission-based e-newsletters. For nine years, she was vice president of marketing for Ziff-Davis' publishing division, where she oversaw the marketing of all print publications and their early online siblings. She also serves as an advisor to early-stage companies and has been responsible for several successful new-business launches.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT