New Year's resolutions have come and gone. What's really going to happen this year?
About now, with one quarter of the year almost gone, New Year's resolutions have been made and forgotten. People get down to work to meet their sales numbers for the year. Real trends and success tactics start to emerge.
Jakob Nielsen hit the nail on the head in a recent newsletter: "Email newsletters are so powerful that the best of them do have a future, despite increasingly adverse conditions."
I agree wholeheartedly. In fact:
What Will Really Happen This Year?
See any trends in your newsletter programs? Let me know, and we'll discuss them in future issues.
Want more email marketing information? ClickZ E-Mail Reference is an archive of all our email columns, organized by topic.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Kathleen Goodwin is the former CEO of IMN (formerly iMakeNews), specializing in customer acquisition and retention through permission-based e-newsletters. For nine years, she was vice president of marketing for Ziff-Davis' publishing division, where she oversaw the marketing of all print publications and their early online siblings. She also serves as an advisor to early-stage companies and has been responsible for several successful new-business launches.
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Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.