New Year's resolutions have come and gone. What's really going to happen this year?
About now, with one quarter of the year almost gone, New Year's resolutions have been made and forgotten. People get down to work to meet their sales numbers for the year. Real trends and success tactics start to emerge.
Jakob Nielsen hit the nail on the head in a recent newsletter: "Email newsletters are so powerful that the best of them do have a future, despite increasingly adverse conditions."
I agree wholeheartedly. In fact:
What Will Really Happen This Year?
See any trends in your newsletter programs? Let me know, and we'll discuss them in future issues.
Want more email marketing information? ClickZ E-Mail Reference is an archive of all our email columns, organized by topic.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Kathleen Goodwin is the former CEO of IMN (formerly iMakeNews), specializing in customer acquisition and retention through permission-based e-newsletters. For nine years, she was vice president of marketing for Ziff-Davis' publishing division, where she oversaw the marketing of all print publications and their early online siblings. She also serves as an advisor to early-stage companies and has been responsible for several successful new-business launches.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT