It's common knowledge that job one is to get listed in major search vehicles. But other, lesser-known search engines are growing and can give you additional reach. One of those is FAST's AlltheWeb.com, recently relaunched.
It's common knowledge among search engine optimization (SEO) experts and do-it-yourselfers that job one is to get listed in major search vehicles, such as Yahoo, Google, Inktomi, dmoz, and LookSmart. But other, lesser-known search engines are growing and can give you additional reach.
One of these, AlltheWeb.com, recently relaunched with significant changes, making it more usable and relevant. AlltheWeb is part of Fast Search & Transfer (FAST), a search services software company founded in 1997 by scientists from the Norwegian University of Science and Technology. FAST provides search capabilities in three environments: Internet (AlltheWeb.com), enterprise (Site Search, Intranet Search, and PartnerSite), and mobile (Mobile Search).
I'd like to highlight some of the features and benefits of AlltheWeb and touch briefly on the benefits of enterprise and mobile search. I'm not affiliated with FAST, nor did the company approach me to do a story. I simply feel that this information would be of value to those who are not yet aware of it.
What's Unique About AlltheWeb?
In the Internet environment, AlltheWeb indexes over 625 million full-text pages and crawls over 1.6 billion URLs. It also indexes 70 million multimedia files, 2 million MP3 files, and 150 million FTP listings. It receives approximately 8 million queries per day. Below are a few key differentiators that distinguish it from competitors:
The submission process is easy. Go to the submit page and fill in the URL and your email address. You only need to submit one page from each site/host. Submitting multiple pages per site will neither reduce indexing time nor increase ranking.
The time it takes to be indexed varies, depending on factors such as the number of pages in the site and whether the site has already been visited recently. Normally, sites are indexed within a couple of weeks. There is no guarantee that pages will be indexed when submitted, but resubmitting on a regular basis will not affect indexing time.
A complete Webmaster FAQ is available.
Enterprise and Mobile Services
FAST also offers search services of interest to B2B andB2C marketers. Its enterprise and mobile search tools are described below.
So there you have it. AlltheWeb is an excellent database to get indexed in, it's free, and it claims to maintain the freshest index on the Web. Its revenue streams appear to come from the FAST enterprise and mobile environments, not from Internet paid-placement or paid-inclusion business models.
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Paul J. Bruemmer is CEO of Web-Ignite Corporation, a search engine optimization (SEO) and positioning provider. Founded in 1995, Web-Ignite has helped promote over 15,000 Web sites and was recognized by ICONOCAST as one of the top 10 most reputable SEO firms. Services include optimization, submission, registration, positioning, monitoring, maintenance, paid-inclusion, and paid-placement management for fixed monthly fees. Recent client testimonials report search engine traffic increased from 150 to 500 percent.
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