A friend of mine recently pointed out a Web analyst's job shares many characteristics of the best jobs listed in a recent article on CareerJournal.com, The Wall Street Journal's executive career site. The article uses six primary factors to judge occupations: income, stress, physical demands, outlook, security, and work environment.
Web analyst didn't make the list, but a successful, business-focused Web analyst shares many skills and qualities of the professions that come out on top:
Does this make a successful Web analytics professional the best job of all? Tough to say. It can rank very high in the six measurements, but based on the shortage of experienced people in the field, maybe it's the undiscovered über-job. Web analytics may not be terribly sexy. We hardly get the money or fame of an NBA player. But for the average Joe, it can be very satisfying.
With the strange mix of all of the above job characteristics, it also begins to explain the lack of qualified Web analytics professionals available on today's market.
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Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year.
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As the Chief Performance Marketing Officer for POSSIBLE, Jason supports the agency's global Marketing Sciences and Media Services programs.
His primary role is to help POSSIBLE teams and clients use data to craft digital strategies that attract, convert, and retain customers - maximizing ongoing ROI across paid, earned, and owned channels. He believes that brands can better serve their customers by understanding audience behavior, and that messaging should be targeted to individual customers through the use of testing, behavioral targeting, and CRM initiatives.
Jason has written extensively about digital analytics, optimization and digital strategy, including an ongoing column at ClickZ.com. He is the co-author of "Actionable Web Analytics: Using Data to Make Smart Business Decisions," which is one of the leading texts in the field of digital analytics. His client roster includes Microsoft, Nike, Nokia, Dell, Ford, Sony, PayPal/eBay, P&G, Alcoa, Expedia, Mazda, Intel, and Motorola, and more. Jason is a frequent speaker at conferences and seminars around the world ranging from the Cannes Lions, Adobe Omniture Summits, eMetrics, SES, ad:tech, BazaarVoice, and many other WPP events.
Follow him on Twitter @JasonBurby.
December 12, 2013
1:00pm ET / 10:00am PT