What makes a successful, business-focused Web analyst?
A friend of mine recently pointed out a Web analyst's job shares many characteristics of the best jobs listed in a recent article on CareerJournal.com, The Wall Street Journal's executive career site. The article uses six primary factors to judge occupations: income, stress, physical demands, outlook, security, and work environment.
Web analyst didn't make the list, but a successful, business-focused Web analyst shares many skills and qualities of the professions that come out on top:
Does this make a successful Web analytics professional the best job of all? Tough to say. It can rank very high in the six measurements, but based on the shortage of experienced people in the field, maybe it's the undiscovered über-job. Web analytics may not be terribly sexy. We hardly get the money or fame of an NBA player. But for the average Joe, it can be very satisfying.
With the strange mix of all of the above job characteristics, it also begins to explain the lack of qualified Web analytics professionals available on today's market.
Vote for your favorite products, services, and campaigns! The ClickZ Marketing Excellence Awards recognize ClickZ readers choices for achievement and innovation in online marketing technology, solutions, and execution. Voting runs until Wednesday, June 22 (EOB, EST).
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
As President of the Americas at POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. With more than 20 years experience in digital strategy, he is a long-time advocate of using data to inform digital strategies to help clients attract, convert, and retain customers. Jason supports POSSIBLE's clients and employees in driving new engagements and delivering great work that works. He is the co-author of Actionable Web Analytics: Using Data to Make Smart Business Decisions.
Follow him on Twitter @JasonBurby.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT