What makes a successful, business-focused Web analyst?
A friend of mine recently pointed out a Web analyst's job shares many characteristics of the best jobs listed in a recent article on CareerJournal.com, The Wall Street Journal's executive career site. The article uses six primary factors to judge occupations: income, stress, physical demands, outlook, security, and work environment.
Web analyst didn't make the list, but a successful, business-focused Web analyst shares many skills and qualities of the professions that come out on top:
Does this make a successful Web analytics professional the best job of all? Tough to say. It can rank very high in the six measurements, but based on the shortage of experienced people in the field, maybe it's the undiscovered über-job. Web analytics may not be terribly sexy. We hardly get the money or fame of an NBA player. But for the average Joe, it can be very satisfying.
With the strange mix of all of the above job characteristics, it also begins to explain the lack of qualified Web analytics professionals available on today's market.
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As president of the Americas regions for the digital agency POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. Jason has 20-plus years experience in digital strategy. He is a long-time advocate of using data to inform digital strategies to help clients attract, convert, and retain customers. Jason supports our clients and employees in driving new engagements and delivering great work that works.
Jason speaks frequently about helping marketers take advantage of data to make smarter business decisions and improve the success of their organizations. He is the co-author of Actionable Web Analytics: Using Data to Make Smart Business Decisions.
Follow him on Twitter @JasonBurby.
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