How to get shoppers to complete the sale. Part one of a two-part series.
It's August. Are you thinking about Christmastime conversion rates yet?
Industry research shows up to 75 percent of shoppers abandon their online shopping carts before completing the checkout process. I'm not sure how comfortable I am with that statistic, but shopping cart abandonment is a significant problem. Numerous factors influence this rate, but I'll address those that move the lever in the right direction this week and next.
Stay tuned for part two next week. As always, feel free to let me know if you have any additional tips you'd like to share.
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Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.
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