Nine ways to expand your knowledge of mobile marketing and have some fun, too.
On my last trip to the U.K., I spent some time with a taxi driver talking about "the knowledge." London cabbies must go through an intensive training program to fully understand information about London -- the streets, the sites, the history -- before they can jump behind the wheel. On a part-time basis, this knowledge can take up to three years to learn and requires substantial personal commitment.
On the mobile front, I'm frequently asked about where to find mobile knowledge. Given our industry's rapid growth, we're challenged with having enough mobile experts to share the knowledge across the large group of folks looking to learn. The mobile cabs are out there, you just need to know where to look for them.
Here's where can you go for help to build your own mobile knowledge and become the cabby of mobile marketing yourself:
Like "the knowledge" of London, mobile knowledge takes time to learn. This isn't the Internet. The opportunities, options, features, technologies, and business models vary by wireless media type, geography, and customer. Be patient, leverage the resources available, and have fun! Once you have mobile knowledge, you'll join a small but passionate group of mobile enthusiasts who are always more than willing to help.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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