Nine ways to expand your knowledge of mobile marketing and have some fun, too.
On my last trip to the U.K., I spent some time with a taxi driver talking about "the knowledge." London cabbies must go through an intensive training program to fully understand information about London -- the streets, the sites, the history -- before they can jump behind the wheel. On a part-time basis, this knowledge can take up to three years to learn and requires substantial personal commitment.
On the mobile front, I'm frequently asked about where to find mobile knowledge. Given our industry's rapid growth, we're challenged with having enough mobile experts to share the knowledge across the large group of folks looking to learn. The mobile cabs are out there, you just need to know where to look for them.
Here's where can you go for help to build your own mobile knowledge and become the cabby of mobile marketing yourself:
Like "the knowledge" of London, mobile knowledge takes time to learn. This isn't the Internet. The opportunities, options, features, technologies, and business models vary by wireless media type, geography, and customer. Be patient, leverage the resources available, and have fun! Once you have mobile knowledge, you'll join a small but passionate group of mobile enthusiasts who are always more than willing to help.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
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Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT