Nine ways to expand your knowledge of mobile marketing and have some fun, too.
On my last trip to the U.K., I spent some time with a taxi driver talking about "the knowledge." London cabbies must go through an intensive training program to fully understand information about London -- the streets, the sites, the history -- before they can jump behind the wheel. On a part-time basis, this knowledge can take up to three years to learn and requires substantial personal commitment.
On the mobile front, I'm frequently asked about where to find mobile knowledge. Given our industry's rapid growth, we're challenged with having enough mobile experts to share the knowledge across the large group of folks looking to learn. The mobile cabs are out there, you just need to know where to look for them.
Here's where can you go for help to build your own mobile knowledge and become the cabby of mobile marketing yourself:
Like "the knowledge" of London, mobile knowledge takes time to learn. This isn't the Internet. The opportunities, options, features, technologies, and business models vary by wireless media type, geography, and customer. Be patient, leverage the resources available, and have fun! Once you have mobile knowledge, you'll join a small but passionate group of mobile enthusiasts who are always more than willing to help.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 24, 2015
12:00pm ET/9:00am PT