Next year isn't going to be easy, but there are areas of digital marketing that offer great promise in the New Year.
It's no secret that 2009 will be a challenging year, to say the least. Weathering a global financial meltdown could make the dot-com bubble burst seem a comparative walk in the park.
But it's not all doom and gloom. Old saws about opportunity in adversity still hold true, and overall interactive marketing and advertising are still expected to rise, albeit not quite as robustly as predicted earlier. That sure beats working in the financial or automotive sectors, even if marketers servicing those types of accounts will have to hustle for new clients and work much harder on the accounts they already have.
So herewith, a bit of holiday cheer. Here's where I predict there will be good news -- or at least opportunity -- for the industry next year.
But first, take time out to have a delightful holiday season, and here's to a prosperous New Year.
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Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.
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