Entrepreneurially inclined? Great. But in your enthusiasm, don't forget that while the Internet changes a lot of the rules, it doesn't change this one: Sound business practices are sound business practices.
I've spent the last few weeks thinking about the next year of my company's life. I thought about where we should focus our effort and what it will take to get there. I was honest with myself about what we're no good at providing. I used this thing -- you may of heard of it (but it seems so few dot-coms have) -- called a "spreadsheet." It helped me to see how to keep the company alive even if we have zero growth next year.
I spent my weeks planning for the worst and hoping for the best. And I can't help but think if more dot-coms had thought this way, the business press would have been struggling for stories to write these past few months.
So this week, I'm going to discuss how to go about preparing a legitimate business plan for an Internet-based company.
Sound business practices are sound business practices. And while the Internet changes many things, it never changes this.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
After five years of telling others about how to spend their marketing budget online, Richard Hoy recently left the employ of this influential publication to see if what he's been blabbing with his big fat mouth all these years really works. He is President and Co-founder of Booklocker.com Inc., an alternative to traditional publishing that helps authors realize profits of up to 70 percent of sales by combining electronic publishing with Internet marketing.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT