Entrepreneurially inclined? Great. But in your enthusiasm, don't forget that while the Internet changes a lot of the rules, it doesn't change this one: Sound business practices are sound business practices.
I've spent the last few weeks thinking about the next year of my company's life. I thought about where we should focus our effort and what it will take to get there. I was honest with myself about what we're no good at providing. I used this thing -- you may of heard of it (but it seems so few dot-coms have) -- called a "spreadsheet." It helped me to see how to keep the company alive even if we have zero growth next year.
I spent my weeks planning for the worst and hoping for the best. And I can't help but think if more dot-coms had thought this way, the business press would have been struggling for stories to write these past few months.
So this week, I'm going to discuss how to go about preparing a legitimate business plan for an Internet-based company.
Sound business practices are sound business practices. And while the Internet changes many things, it never changes this.
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After five years of telling others about how to spend their marketing budget online, Richard Hoy recently left the employ of this influential publication to see if what he's been blabbing with his big fat mouth all these years really works. He is President and Co-founder of Booklocker.com Inc., an alternative to traditional publishing that helps authors realize profits of up to 70 percent of sales by combining electronic publishing with Internet marketing.
Singapore, 3-4 November
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Hong Kong, 8-9 December
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