This week, I was late getting to the polls to vote in the midterm elections, arriving just 20 minutes before the polls closed. I was pleased to find no lines but worried voter apathy was high. As the poll workers used their printed voting roll books to find my name, I could see at least half the names had signatures next to them, indicating those individuals had already made their voices heard.
I'm hoping the Search Engine Marketing Professional Organization (SEMPO) survey gets a similarly high participation rate and positive reception from advertisers and agencies. You have an opportunity every year to have your voices heard by the search engines through the SEMPO State of the Market Survey. Taking the survey as an advertiser or agency helps SEMPO's research committee understand the issues you find most pressing. Sharing your opinions, preferences, and concerns through a structured survey lets SEMPO tell the search engines how they can best improve. The search engines are all supporters of SEMPO and this research. You may even get an e-mail from one or more search engines asking you to participate.
In exchange for about 20 minutes of your time to fill out the survey, you'll get much more than an opportunity to make your voice heard. This year, one survey participant will win a free conference pass to any upcoming Search Engine Strategies Conference. In addition, everyone who completes the full survey will receive the preliminary results and analysis. This puts you in the know faster, before the results are publicly released.
You'll have an opportunity to voice your opinion and preferences about several key issues facing the industry, including:
The simple process of taking the survey and the questions asked will force you to think about the above issues, particularly budget allocation and resource allocation. By thinking about these issues, you may rethink some of the assumptions you currently have about best practices. That process in itself is valuable.
The more marketers and advertiser who complete the SEMPO survey, the more valuable the survey results will be to the industry and to all those who participate. So, please take a moment to forward either this ClickZ column or the included survey link to your friends at other companies. And take the survey today!
Join us for Search Engine Strategies in Chicago, December 4-7, at the Hilton Chicago.
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Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. The company's unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (No. 137) as well as three-time Deloitte's Fast 500 placement. Kevin's latest book, "Search Engine Advertising" has been widely praised.
Industry leadership includes being a founding board member of SEMPO and its first elected chairman. "The Wall St. Journal," "BusinessWeek," "The New York Times," Bloomberg, CNET, "USA Today," "San Jose Mercury News," and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus New York, Columbia, Fordham, and Pace universities. Kevin earned his MBA from the Yale School of Management in 1992 and lives in Manhattan with his wife, a New York psychologist and children.
June 5, 2013
1:00pm ET / 10:00am PT