Twelve tips to increase your success with e-mail marketing.
It happens to all of us. We get so wrapped up in our day-to-day efforts that we forget to apply the simple tricks that increase our success. Today, we'll look at the top 12 simple things we e-mail marketers can do that we may have forgotten to continually include in our plans. Maybe one or two of these can help you.
If your program cost isn't strong enough to outweigh the results, you might consider:
If you have a large percentage of people who have stopped responding to your e-mails, you might consider:
If you have low levels of shopping carts items, or values, you might consider:
If you can't grow your e-mail list cost-effectively or fast enough, you might want to consider:
These simple tips are low cost, require minimal work, and could significantly improve results. If you have a tip or trick you have found to be basic, but very helpful, send it along and I'll share it in the next column.
Deliverability has always been a concern for e-mail marketers, but the constantly changing landscape makes it harder to ensure great delivery of your e-mail campaigns. Join us on Tuesday, August 18, at 1 p.m., for a free Webinar on getting your e-mail delivered.
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
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