Twelve tips to increase your success with e-mail marketing.
It happens to all of us. We get so wrapped up in our day-to-day efforts that we forget to apply the simple tricks that increase our success. Today, we'll look at the top 12 simple things we e-mail marketers can do that we may have forgotten to continually include in our plans. Maybe one or two of these can help you.
If your program cost isn't strong enough to outweigh the results, you might consider:
If you have a large percentage of people who have stopped responding to your e-mails, you might consider:
If you have low levels of shopping carts items, or values, you might consider:
If you can't grow your e-mail list cost-effectively or fast enough, you might want to consider:
These simple tips are low cost, require minimal work, and could significantly improve results. If you have a tip or trick you have found to be basic, but very helpful, send it along and I'll share it in the next column.
Deliverability has always been a concern for e-mail marketers, but the constantly changing landscape makes it harder to ensure great delivery of your e-mail campaigns. Join us on Tuesday, August 18, at 1 p.m., for a free Webinar on getting your e-mail delivered.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT