The Internet runs on love. What that means for digital marketers.
A couple weeks ago, I attended the Interactive Advertising Bureau's (IAB's) MIXX conference in New York, which is billed as "the official interactive conference of Advertising Week." Although I couldn't get to nearly as many sessions or talk to as many people as I would have liked, I thought it would be helpful to share a smattering of my takeaways here.
Mad Ave. Missing?
Because it was Advertising Week and interactive continues to play a growing role in advertising strategies, I expected to see a lot of Madison Avenue types. Surprisingly, I don't think they made much of an appearance at MIXX. Perhaps that's because, unlike with ad:tech, during Advertising Week there were entirely separate venues dedicated to general advertising and they competed for attention. Some might say the Mad Ave. types missed out again. MIXX was sold out, with many of the keynote and popular sessions having standing-room only.
Surprisingly, there were attendees from all over the globe: Mexico, Brazil, Puerto Rico, Great Britain, France, Italy, Spain, and more. Credit the international IABs and their members for showing up in force for their Global Summit 2008, which also took place during Advertising Week. It certainly brought new diversity to the conference.
On the first day of the conference, the IAB released its ad campaign measurement process guidelines that addresses the use of third-party ad servers by advertisers and publishers and the auditing of "processes used in the placement, trafficking and reporting of interactive advertising."
Compared to years past when the exhibit hall seemed filled with e-mail vendors or search marketing companies, this year's expo abounded with social media solutions and advertising providers. Is anyone surprised? Still, most of those were not at the previous week's Social Ad Summit.
Some sessions written up by my ClickZ associates include:
My favorite session was probably PBS's Charlie Rose's interview of Clay Shirky, author of "Here Comes Everybody." I thought this would be another dull interview of an author basically plugging his book. Although the plug couldn't really be avoided, the interview was anything but dull. My top takeaways from Shirky:
With social media so prominent this year, I wonder by our next major conference where the conversation will take us next.
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A highly driven subject matter expert with a thirst for knowledge, an unbridled sense of curiosity, and a passion to deliver unbiased, simplified information and advice so businesses can make better decisions about how to spend their dollars and resources, multiple award-winning entrepreneur Hollis Thomases (@hollisthomases) is a sole practitioner and digital ad/marketing "gatekeeper." Her 16 years working in, analyzing, and writing about the digital industry make Hollis uniquely qualified to navigate the fast-changing digital landscape. Her client experience includes such verticals as Travel/Tourism/Destination Marketing, Retail & Consumer Brands, Health & Wellness, Hi-Tech, and Higher Education. In 1998, Hollis Thomases founded her first company, Web Ad.vantage, a provider of strategic digital marketing and advertising service solutions for such companies as Nokia USA, Nature Made Vitamins, Johns Hopkins University, ENDO Pharmaceuticals, and Visit Baltimore. Hollis has been an regular expert columnist with Inc.com, and ClickZ and authored the book Twitter Marketing: An Hour a Day, published by John Wiley & Sons. Hollis also frequently speaks at industry conferences and association events.
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