How to get shoppers to complete the sale. Last of a two-part series.
Last week, we discussed shopping cart abandonment and reviewed 10 tips to help minimize that abandonment. Below are the remaining 10 tips. This isn't an exhaustive list but should give you a few new ideas:
Now you have 20 different ways to reduce shopping cart abandonment. Every site is different, of course, with its own environment and issues. Don't obsess about abandonment rates. Many people use shopping carts as place holders for considering items. Help those who want to check out and may have questions, doubts, or obstacles holding them back.
Some of these tips will result in dramatic improvements, others may not do much at all. Test each one that's appropriate. Improve conversion rate one step at a time. Let me know what you tried and how it worked.
Bryan Eisenberg is co-founder and chief marketing officer (CMO) of IdealSpot. He is co-author of the Wall Street Journal, Amazon, BusinessWeek, and New York Times best-selling books Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing, and Buyer Legends. Bryan is a keynote speaker and has keynoted conferences globally such as Gultaggen, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, the Canadian Marketing Association, and others for the past 10 years. Bryan was named a winner of the Marketing Edge's Rising Stars Awards, recognized by eConsultancy members as one of the top 10 User Experience Gurus, selected as one of the inaugural iMedia Top 25 Marketers, and has been recognized as most influential in PPC, Social Selling, OmniChannel Retail. Bryan serves as an advisory board member of several venture capital backed companies such as Sightly, UserTesting, Monetate, ChatID, Nomi, and BazaarVoice. He works with his co-author and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.
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