In today's tough economic environment, flabby and undisciplined e-mail creative just won't cut it. Ten exercises to buff up your e-mail messages.
As I conduct corporate trainings and critique e-mail copy for major corporations, I see a growing tendency for marketers to let their e-mail creative get flabby and undisciplined. That won't cut it in today's tough economic environment.
So as a review of some of the topics we've covered this year, here's a quick rundown of my best exercises for maximizing the performance of your e-mail creative.
How is your e-mail marketing responding to new economic realities? Share your strategies, successes, and case studies with Karen.
Today's column originally ran on August 20, 2008.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Karen Gedney, an award-winning creative director and copywriter, shared her insights as a ClickZ Experts contributor from 2000 through 2009. She was known for her successful track record of achieving high e-mail response rates for Fortune 1000 companies and leading organizations. She died Nov. 16, 2010.
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September 17, 2014
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