Continuing the discussion of attracting online seniors -- America's fastest-growing and freest-spending demographic -- to your site, Susan shares your insights.
ClickZ's readers aren't as young as you might think. How do I know? Well, after writing a column on sites for seniors, I received a whole lot of email. Almost all of it declared, "It's about time we started addressing those of us who are of a certain age!"
I received comments such as "Right on!" "Power to the boomers," and a wistful "If only Paul McCartney had married an age-appropriate woman." (You have to admit that reader has a pretty good point.)
With all the great tips I received on content development for seniors, I though I'd share some readers' insights. These are lessons learned from those who have bravely ventured into Boomerland and beyond, with very positive results.
For those of you who never thought of targeting senior Web users, I hope these columns have prompted you to think again. For those of you who are well versed in this market, I continue to be interested in your suggestions and feedback. 'Til next time. Go, Boomers!
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014