Continuing the discussion of attracting online seniors -- America's fastest-growing and freest-spending demographic -- to your site, Susan shares your insights.
ClickZ's readers aren't as young as you might think. How do I know? Well, after writing a column on sites for seniors, I received a whole lot of email. Almost all of it declared, "It's about time we started addressing those of us who are of a certain age!"
I received comments such as "Right on!" "Power to the boomers," and a wistful "If only Paul McCartney had married an age-appropriate woman." (You have to admit that reader has a pretty good point.)
With all the great tips I received on content development for seniors, I though I'd share some readers' insights. These are lessons learned from those who have bravely ventured into Boomerland and beyond, with very positive results.
For those of you who never thought of targeting senior Web users, I hope these columns have prompted you to think again. For those of you who are well versed in this market, I continue to be interested in your suggestions and feedback. 'Til next time. Go, Boomers!
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Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
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