If you practice do-it-yourself online ad buying, check out this extensive list of solutions.
Self-service online ad buying solutions have existed for more than a decade, dominated primarily by Google. Self-serve campaigns make it easy for a media planner to allocate small dollars to test the waters or big dollars if the platform performs well.
Search engines not withstanding, you can choose from many other self-serve online ad-buying options, with more being added all the time. I've compiled a master list here. If I've missed any, please let me know in the comments below.
First, a few caveats:
And now, the list!
Self-Serve Display Ads
Self-Serve Text and Contextually Targeted Ads
Self-Serve Multiple Ad Types
Self-Serve Lead Generation
Self-Serve Local Ads
Self-Serve Social Media Ads
Self-Serve Mobile Ads
Self-Serve Video Ads
I hope you've found this list helpful. I welcome your feedback, and again, if I've forgotten any important mentions, please let me know in the comments section below.
On the heals of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
A highly driven subject matter expert with a thirst for knowledge, an unbridled sense of curiosity, and a passion to deliver unbiased, simplified information and advice so businesses can make better decisions about how to spend their dollars and resources, multiple award-winning entrepreneur Hollis Thomases (@hollisthomases) is a sole practitioner and digital ad/marketing "gatekeeper." Her 16 years working in, analyzing, and writing about the digital industry make Hollis uniquely qualified to navigate the fast-changing digital landscape. Her client experience includes such verticals as Travel/Tourism/Destination Marketing, Retail & Consumer Brands, Health & Wellness, Hi-Tech, and Higher Education. In 1998, Hollis Thomases founded her first company, Web Ad.vantage, a provider of strategic digital marketing and advertising service solutions for such companies as Nokia USA, Nature Made Vitamins, Johns Hopkins University, ENDO Pharmaceuticals, and Visit Baltimore. Hollis has been an regular expert columnist with Inc.com, and ClickZ and authored the book Twitter Marketing: An Hour a Day, published by John Wiley & Sons. Hollis also frequently speaks at industry conferences and association events.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT