Self-service online ad buying solutions have existed for more than a decade, dominated primarily by Google. Self-serve campaigns make it easy for a media planner to allocate small dollars to test the waters or big dollars if the platform performs well.
Search engines not withstanding, you can choose from many other self-serve online ad-buying options, with more being added all the time. I've compiled a master list here. If I've missed any, please let me know in the comments below.
First, a few caveats:
And now, the list!
Self-Serve Display Ads
Self-Serve Text and Contextually Targeted Ads
Self-Serve Multiple Ad Types
Self-Serve Lead Generation
Self-Serve Local Ads
Self-Serve Social Media Ads
Self-Serve Mobile Ads
Self-Serve Video Ads
I hope you've found this list helpful. I welcome your feedback, and again, if I've forgotten any important mentions, please let me know in the comments section below.
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A ClickZ expert columnist since 2005, Hollis Thomases (@hollisthomases) is president and founder of Maryland-based WebAdvantage.net, an online marketing company that provides results-centric, strategic Internet marketing services, including online media planning, SEO, PPC campaign management, social media marketing, and Internet consulting. Author of Twitter Marketing: An Hour a Day and an award-winning entrepreneur, Hollis is the Maryland 2007 SBA Small Business Person of the Year. Hollis speaks extensively on online marketing, having presented for ClickZ, the American Marketing Association, SES, The Newsletter and Electronic Publishers Association, The Kelsey Group, and the Vocus Worldwide User Forum. WebAdvantage.net's client list has included Nokia USA, Nature Made Vitamins, Johns Hopkins University, ENDO Pharmaceuticals, K'NEX Construction Toys, and Visit Baltimore. The agency was recognized as a "Small Giant" by the Greater Baltimore Tech Council and was chosen as a "Best Place for Business Women to Work" by "Smart Woman Magazine."
March 19, 2014