The fall of MySpace. The rise of Twitter. Here is a look at the changes the past year has brought for social media.
What a difference a year makes. Actually, it hasn't even been a year. The video, "Social Media Revolution" was first posted on July 30, 2009 and the newest version, "Social Media Revolution Refresh," was released May 5, 2010. This refresh was necessary because so many things had changed in so little time.
In developing the refresh, we considered whether or not we should include MySpace. (Would including it make the video seem dated?) And, we replaced Bebo and Orkut logos with Renren (China) and ВКонтакте (Russia).
Who would have thought that MySpace could fall so fast? This is very striking to the world we live in today. Business cycles are at a frenetic pace. A "long run" for a company these days is over a decade (think Yahoo). A short time ago, people used to laugh at the suggestion that Google's biggest competition would not come from Bing or Yahoo, but rather it would come from Facebook, Twitter, etc. Who's laughing now? How long will Google's current run at the top last? What about Facebook or Twitter?
As it was a "refresh," some data in the first video is also included in this new one. Below are some data points that are new to this latest iteration:
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Called a Digital Dale Carnegie, Erik Qualman is the author of best sellers Socialnomics (2009) and Digital Leader (2011). Socialnomics made the #1 Best Sellers List in seven countries and was a finalist for "Book of the Year." Fast Company Magazine lists Qualman as a Top 100 Digital Influencer. He is a frequently requested international speaker and has visited 42 countries. He produced the world's most viewed social media video series and it has been used by NASA to the National Guard.
He has been fortunate to share the stage with Julie Andrews, Al Gore, Tony Hawk, Sarah Palin, Jose Socrates (Prime Minister of Portugal), Alan Mulally, and many others. For the past 17 years Qualman has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo, and AT&T. He is also an MBA Professor at the Hult International Business School. Qualman holds a BA from Michigan State University and an MBA from The University of Texas. He was Academic All-Big Ten in basketball at Michigan State University and recently gave the commencement address at the University of Texas. He lives in Boston with his wife and daughter.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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