Can you admit you have more to learn? Well, the Link Mensch's Q&A is both a lesson in linking and humility.
My friend and hero, Danny Sullivan, politely told me last week that there were some confusing comments in my last column, which led me to reread every column I've written for ClickZ. I also read through all the questions and comments I've received from readers in order to clarify the most common questions about linking.
How deep do search engines go into any given site when indexing content?
What is a deep page?
Can't I submit the deep pages from my site directly?
If submitting deep pages doesn't help, and I have no links to those pages from other sites, how do I ever get the search engines to index my site?
Isn't there some way to find out if and how many of my site's pages have been indexed?
Are more links better or not?
Is a link to my main home page better than a link to an internal page on my site?
I hope some of these questions and answers are helpful, and please keep your questions and comments coming. I learn something new every day and am not afraid to admit I have more to learn.
That's why, until next time, I remain,
Eric Ward, the Link Mensch
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Eric Ward founded the Web's first link building and content publicity service, called NetPOST. Today, Eric provides strategic linking consulting, link building services, training, and consulting via EricWard.com. The publisher of the strategic linking advice newsletter LinkMoses Private, Eric is a co-developer of AdGooroo's Link Insight.
Eric uses his experience and unique understanding of web's vast linking patterns to teach companies his link building techniques. He has developed content linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, About.com, TVGuide.com, and Weather.com. Eric won the 1995 Tenagra Award for Internet Marketing Excellence, and in 2007 was profiled in the book Online Marketing Heroes.
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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