Eight podcasts to help you keep up with the advertising industry
I've got a homework assignment for you.
I know, I know. You're already inundated with industry information: trade magazines, books, conferences, Web sites, newsletters. So why am I suggesting you tune into still one more source of work information?
I admit I can't keep up with all the existing industry information sources, either. But podcasts make it easy for me to consume great, interesting information in an engaging way. I can listen to other experts sharing what they do for clients and commenting on breakthrough online campaigns. And I can consume this content on a treadmill, on an airplane, in my car, or anywhere I please. It's great!
Following is a list of the podcasts I listen to, as well as quick summaries of what you'll hear and (here's the easy part) links to these podcasts. Click a link and iTunes will launch and take you to the subscription page for the recommended podcast. After you've subscribed, the podcasts will update automatically every time a new show is made available. You can listen to them at your leisure, either on your PC or loaded onto your MP3 player.
Ready? Here we go:
Check out any or all of these podcasts. I hope you enjoy them. And, hey, if you know of a podcast I should be listening to, please let me know.
Pete is off this week. Today's column ran earlier on ClickZ.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT