Eight podcasts to help you keep up with the advertising industry
I've got a homework assignment for you.
I know, I know. You're already inundated with industry information: trade magazines, books, conferences, Web sites, newsletters. So why am I suggesting you tune into still one more source of work information?
I admit I can't keep up with all the existing industry information sources, either. But podcasts make it easy for me to consume great, interesting information in an engaging way. I can listen to other experts sharing what they do for clients and commenting on breakthrough online campaigns. And I can consume this content on a treadmill, on an airplane, in my car, or anywhere I please. It's great!
Following is a list of the podcasts I listen to, as well as quick summaries of what you'll hear and (here's the easy part) links to these podcasts. Click a link and iTunes will launch and take you to the subscription page for the recommended podcast. After you've subscribed, the podcasts will update automatically every time a new show is made available. You can listen to them at your leisure, either on your PC or loaded onto your MP3 player.
Ready? Here we go:
Check out any or all of these podcasts. I hope you enjoy them. And, hey, if you know of a podcast I should be listening to, please let me know.
Pete is off this week. Today's column ran earlier on ClickZ.
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IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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