E-mail marketing saw more seismic changes in 2004 than ever before. A roundup of what happened and how it will affect e-mail in the coming year.
Every year there are notable technology and marketing trends, but 2004 saw events that had a massive effect on the email marketing industry. This is the first year I can recall with so many significant email marketing developments. Let's look back at 2004 with an eye to 2005, as the full effect of the five major changes hasn't yet been fully realized:
I'm looking forward to seeing all of these practices flourish next year. Let me know if you have any of them on your 2005 resolutions list.
Want more email marketing information? ClickZ E-Mail Reference is an archive of all our email columns, organized by topic.
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For more than 20 years, David has been an industry proponent. Direct Magazine said David is "one of the most influential experts in email marketing, if not the most influential." Co-author of "Email Marketing An Hour A Day," David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam, and retailers that dotted the early days of CompuServe. David advises many industry organizations including the OTA, DMA, eec, and has been a contributor to the Weekend Today Show on NBC. Learn more about connected marketing and download free research with registration here. Follow David on Twitter @emaildaniels and learn more at www.relevancygroup.com.
IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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