Usability testing can start at $30,000 and takes at least a few weeks, if not longer. Not an option for companies trying to rush a product to launch on a limited budget. Luckily, 80 percent of what you would learn from these studies can be gained in less than a day. Rule of thumb: You can get solid feedback on a user interface after observing 5 to 10 potential customers trying to use it. You can test more, but additional testing seldom raises significant issues not identified by the first 10 customers.
If outsourced, usability testing usually starts at approximately $30,000 and takes at least a few weeks, if not longer. Not an option for most companies trying to rush a product to launch on a limited budget. Luckily, 80 percent of what you would learn from these studies can be gained in less than a day.
The rule of thumb, which I have experienced to be true, is that you can usually get solid feedback on a user interface after observing 5 to 10 potential customers trying to use it. If you have time to test with more people, it will help you feel more comfortable with the results of your testing. However, additional testing seldom raises significant issues that the first 10 people did not identify.
So, where do you find the guinea pigs? There are four sources of people for testing that can usually be tapped on short notice and who are willing to spend an hour playing with your product in exchange for pizza.
Running the Tests
Given that you have already spent time and put in the effort to get the subjects and schedule a conference room, you might as well invest an extra hour or two to make sure that you are prepared. Avoid doing improvisational testing (that is, sitting down with a subject and winging it as you go). Here are a few tips on how to prepare for your tests.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT