Are search engine marketers talking over your head? Here are definitions to commonly used SEM abbreviations and jargon.
Those of us who have been in this industry for a while are accustomed to throwing around industry-specific abbreviations and jargon. When I talk about search, I use industry terminology without even thinking about it -- until recently when a client stopped me and said, "Whoa, back up. You lost me."
If you knew right off the bat what those two sentences meant without the translation, you're welcome to sign off. You know your search definitions. But if you had to stop and think for a minute, thinking about the abbreviations, then this column may be for you.
Here I have compiled a list of some of the most frequently used search industry terminology, jargon, abbreviations, and so on and simplified definitions:
I could go on, but this should give you a quick overview of some commonly used vernacular. That said, there are a number of lists out that provide a comprehensive compendium of search marketing terms. Check out SEMPO's Search Engine Optimization & Marketing Glossary for a well-rounded glossary of terms used in both search and Internet marketing.
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Julie is a member of the senior strategy team at Klick Health, focused on online media and digital. Julie initially established and led the media practice at Klick for several years, relinquishing leadership to expand beyond media into additional digital tactics. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping Klick's clients develop innovative digital solutions. As her role has evolved, so have her contributions to ClickZ, which she has been writing for since 2007.
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Wednesday, July 23, 2014