Top tips for making sure your "from" name and subject line have the biggest impact.
If you're reading this column, my point is already made. The sender name and subject line are, unequivocally, the most important elements of your e-mail campaigns, today, tomorrow, and moving into the mobile future.
It's kind of crazy when you think about it; one small name and an accompanying phrase can actually impact an entire effort or campaign. That said, it also makes sense in the context of our digital lives. Think about any of these scenarios:
Regardless of who you are, you consume e-mail the same way everyone else does: by giving it attention and prioritization based on the urgency or interest of the content in the sender name and subject line.
I've listed the top recommendations for making sure your sender name and subject line have the biggest impact. (While you're probably reading this column because you want to improve your e-mail marketing, I would like to point out that the next few recommendations hold true for personal or business e-mails too.)
These tips and tricks should help you move forward with the best strategies and efforts for your e-mail program. The more people who open, the more opportunities you'll have to get people to click.
As always, please share your successes, challenges, or failures with me. It would be great to share those in a future column.
Oh, and I didn't forget your free magazine for reading. Just go here to pick it up.
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October 23, 2014
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