When you begin to have doubts about whether people still take content seriously, who can you turn to? Dear Abby, of course. Here are her secrets to writing a successful column -- and some reassurance that content is still serious business.
Her talk was classic Abby fare. (I loved the story about the parents of the bride who set up a "Help Us Pay for This Bash" collection basket at the wedding.) When I caught up with Jeanne later, she let me in on some secrets to her column's success -- and some reassurance that there are those who still take content very seriously.
So, dear readers, here are some insights from a lady who's been writing influential content for a very long time:
And Jeanne is thrilled with the potential of transmitting Dear Abby via wireless. "Imagine flipping open your phone to get your daily dose of Abby," she says with enthusiasm.
Imagine. Honest content that's lasted through the ages and has more than 95 million readers. Now that's a track record that holds up better than most dot-coms.
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Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
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IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
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