When you begin to have doubts about whether people still take content seriously, who can you turn to? Dear Abby, of course. Here are her secrets to writing a successful column -- and some reassurance that content is still serious business.
Her talk was classic Abby fare. (I loved the story about the parents of the bride who set up a "Help Us Pay for This Bash" collection basket at the wedding.) When I caught up with Jeanne later, she let me in on some secrets to her column's success -- and some reassurance that there are those who still take content very seriously.
So, dear readers, here are some insights from a lady who's been writing influential content for a very long time:
And Jeanne is thrilled with the potential of transmitting Dear Abby via wireless. "Imagine flipping open your phone to get your daily dose of Abby," she says with enthusiasm.
Imagine. Honest content that's lasted through the ages and has more than 95 million readers. Now that's a track record that holds up better than most dot-coms.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 24, 2015
12:00pm ET/9:00am PT