When you begin to have doubts about whether people still take content seriously, who can you turn to? Dear Abby, of course. Here are her secrets to writing a successful column -- and some reassurance that content is still serious business.
Her talk was classic Abby fare. (I loved the story about the parents of the bride who set up a "Help Us Pay for This Bash" collection basket at the wedding.) When I caught up with Jeanne later, she let me in on some secrets to her column's success -- and some reassurance that there are those who still take content very seriously.
So, dear readers, here are some insights from a lady who's been writing influential content for a very long time:
And Jeanne is thrilled with the potential of transmitting Dear Abby via wireless. "Imagine flipping open your phone to get your daily dose of Abby," she says with enthusiasm.
Imagine. Honest content that's lasted through the ages and has more than 95 million readers. Now that's a track record that holds up better than most dot-coms.
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Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT