The Post learned Hooked on Phonics, a learn-to-read program, is actively renting its customer file at a rate of $95 per 1,000. List buyers even gain access to the ages of the children for whom the programs are purchased. This, despite the fact Hooked on Phonics' Web site clearly stated it would never sell or rent customers' personal information to other marketers. Oops.
Privacy policies. Interesting little devils, aren't they? Nearly every commercial Web site has one, yet no two are the same. No legal entity is charged with policing companies to ensure they're in compliance with their privacy policies nor punishing companies that violate their policies. And consumers rarely read them. I'm guilty as charged on this account.
How Shadeebiz.com collects personally identifiable information:
How Shadeebiz.com uses personally identifiable information:
Shadeebiz.com's security and confidentiality statement:
How Sahdeebiz.com handles questions:
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014