The Post learned Hooked on Phonics, a learn-to-read program, is actively renting its customer file at a rate of $95 per 1,000. List buyers even gain access to the ages of the children for whom the programs are purchased. This, despite the fact Hooked on Phonics' Web site clearly stated it would never sell or rent customers' personal information to other marketers. Oops.
Privacy policies. Interesting little devils, aren't they? Nearly every commercial Web site has one, yet no two are the same. No legal entity is charged with policing companies to ensure they're in compliance with their privacy policies nor punishing companies that violate their policies. And consumers rarely read them. I'm guilty as charged on this account.
How Shadeebiz.com collects personally identifiable information:
How Shadeebiz.com uses personally identifiable information:
Shadeebiz.com's security and confidentiality statement:
How Sahdeebiz.com handles questions:
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT