Practical tips for hosting, moderating, presenting, and producing effective Webinars.
Last year, I did the speaker's circuit, traveling to some lovely conference centers and some not quite as opulent. At first it was exciting. Eventually, my days on the road grew tiring, and I longed to be seated at my desk, getting some work done.
Truth is, traveling to a conference is great. Watching a presentation from a remote location isn't bad either, if it's produced well. For years, I cringed at the word "Webinar." It just seemed to presage dull-as-dirt PowerPoints, cobbled together with a tired template and sterile Arial fonts.
I've been proven wrong on several occasions. There are Webinar creators who can craft an interesting presentation and make their sites much more valuable to users. Webinar technology can reach a wide audience, include interactive Q and As, and be digitally archived for playback.
Results aren't bad, either. According to a study by Bitpipe, 71 percent of business leaders surveyed were likely or extremely likely to consult a Webinar when making a critical buying decision.
The key? Good planning and creative content will keep people glued to their desks, instead of wishing they were on a plane to Hilton Head.
Some tips for Webinars:
If you're the presenter, take note:
And for Webinar producers:
Now if they could just include a round of golf or a free trip to the spa, Webinars would truly beat out most conferences.
Nominations are open for the 2004 ClickZ Marketing Excellence Awards.
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Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
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