After spelling out our needs in enough detail that we have a starting point for negotiations with a web development firm, the next big question is: How do we pick one? There are really five criteria to determine which developer is best for you: size of firm, location, client list, depth of skill, and organizational compatibility. Richard goes over the first three and continues this series next week.
We've spelled out our needs with enough detail that we at least have a starting point for negotiations with a web development firm. The next big question is: How do we pick one?
There are really five criteria to determine which developer is best for you:
Guess what? I'm out of space for this week. ClickZ is kicking me off my soapbox. Tune in next week when we'll talk about criteria numbers 4 and 5 (Depth of Skill and Organizational Compatibility, respectively). Then we'll finish up with how to compare the proposals you get back. And what to ask for when negotiating the final contract.
See you then!
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After five years of telling others about how to spend their marketing budget online, Richard Hoy recently left the employ of this influential publication to see if what he's been blabbing with his big fat mouth all these years really works. He is President and Co-founder of Booklocker.com Inc., an alternative to traditional publishing that helps authors realize profits of up to 70 percent of sales by combining electronic publishing with Internet marketing.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT