After spelling out our needs in enough detail that we have a starting point for negotiations with a web development firm, the next big question is: How do we pick one? There are really five criteria to determine which developer is best for you: size of firm, location, client list, depth of skill, and organizational compatibility. Richard goes over the first three and continues this series next week.
We've spelled out our needs with enough detail that we at least have a starting point for negotiations with a web development firm. The next big question is: How do we pick one?
There are really five criteria to determine which developer is best for you:
Guess what? I'm out of space for this week. ClickZ is kicking me off my soapbox. Tune in next week when we'll talk about criteria numbers 4 and 5 (Depth of Skill and Organizational Compatibility, respectively). Then we'll finish up with how to compare the proposals you get back. And what to ask for when negotiating the final contract.
See you then!
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
After five years of telling others about how to spend their marketing budget online, Richard Hoy recently left the employ of this influential publication to see if what he's been blabbing with his big fat mouth all these years really works. He is President and Co-founder of Booklocker.com Inc., an alternative to traditional publishing that helps authors realize profits of up to 70 percent of sales by combining electronic publishing with Internet marketing.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014