After spelling out our needs in enough detail that we have a starting point for negotiations with a web development firm, the next big question is: How do we pick one? There are really five criteria to determine which developer is best for you: size of firm, location, client list, depth of skill, and organizational compatibility. Richard goes over the first three and continues this series next week.
We've spelled out our needs with enough detail that we at least have a starting point for negotiations with a web development firm. The next big question is: How do we pick one?
There are really five criteria to determine which developer is best for you:
Guess what? I'm out of space for this week. ClickZ is kicking me off my soapbox. Tune in next week when we'll talk about criteria numbers 4 and 5 (Depth of Skill and Organizational Compatibility, respectively). Then we'll finish up with how to compare the proposals you get back. And what to ask for when negotiating the final contract.
See you then!
What's New for 2015?
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After five years of telling others about how to spend their marketing budget online, Richard Hoy recently left the employ of this influential publication to see if what he's been blabbing with his big fat mouth all these years really works. He is President and Co-founder of Booklocker.com Inc., an alternative to traditional publishing that helps authors realize profits of up to 70 percent of sales by combining electronic publishing with Internet marketing.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT