Get a preview of things to come at Online Marketing Summit at SES London, including the "social media hangover" and getting back to the basics.
In planning for the keynote panel at Online Marketing Summit at SES London next month, I began taking notice of what many big brands are doing for 2010 and their willingness to talk about it. So, when we sit down with IBM, the British Museum, Yahoo, and MRM, the goal will be to share. Share what's really happening inside the organization, who's sponsoring the new and untested waters of social media, how to get internal teams to collaborate and drive greater return, why these brands are outpacing competitors, and the success stories that can inspire us all.
There are some interesting commonalities among big brands. So, in advance of the summit, which takes place Feb. 15, 2010, here are three insights to wet your whistle:
In essence, I hear big brands saying, "OK, now what?" We are doing it and we understand it's the cost of doing business, but now what do we do with all these new programs and efforts launched? More so, it's already become passé to have someone preach about how we need to get on the social bandwagon before it's too late. Now it's time to get on board and quick!
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After selling the Online Marking Summit (OMS) event company in 2011, Aaron is now leading the charge of the newest venture, the Online Marketing Institute - an e-learning platform and training destination for digital marketing education.
Kahlow is one of the most recognized thought-leaders in the digital marketing and social media space. Having founded, funded, and built three prolific and highly profitable digital marketing companies, Kahlow has also delivered hundreds of marquee keynote speeches around the globe. He is a recognized author, columnist (ClickZ, NYT) and authority on social media marketing, sales and marketing integration, demand generation, business-to-business marketing, search marketing, usability, analytics, and digital marketing strategy.
Today, Aaron can be found in his new home city of San Francisco, working on the global expansion of "Teaching the World Digital" in his e-learning technology venture, the Online Marketing Institute. Facebook and LinkedIn are his preferred places to connect.
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