Get a preview of things to come at Online Marketing Summit at SES London, including the "social media hangover" and getting back to the basics.
In planning for the keynote panel at Online Marketing Summit at SES London next month, I began taking notice of what many big brands are doing for 2010 and their willingness to talk about it. So, when we sit down with IBM, the British Museum, Yahoo, and MRM, the goal will be to share. Share what's really happening inside the organization, who's sponsoring the new and untested waters of social media, how to get internal teams to collaborate and drive greater return, why these brands are outpacing competitors, and the success stories that can inspire us all.
There are some interesting commonalities among big brands. So, in advance of the summit, which takes place Feb. 15, 2010, here are three insights to wet your whistle:
In essence, I hear big brands saying, "OK, now what?" We are doing it and we understand it's the cost of doing business, but now what do we do with all these new programs and efforts launched? More so, it's already become passé to have someone preach about how we need to get on the social bandwagon before it's too late. Now it's time to get on board and quick!
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After selling the Online Marking Summit (OMS) event company in 2011, Aaron is now leading the charge of the newest venture, the Online Marketing Institute - the leading eLearning platform and training destination for digital marketing education.
Kahlow is one of the most recognized thought-leaders in the digital marketing and social media space. Having founded, funded, and built three prolific and highly profitable digital marketing companies, Kahlow has also delivered hundreds of marquee keynote speeches around the globe. As a speaker, Kahlow is known for his inspirational style and plain-spoken nature where audiences always walk away feeling both motivated and educated. Aaron is a leading educator translating online marketing technology jargon into simple marketing and business terms. He is a recognized author, columnist (ClickZ, NYT) and authority on social media marketing, sales and marketing integration, demand generation, business-to-business marketing, search marketing, usability, analytics, and digital marketing strategy.
Named Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40" Kahlow is also well known for his endless energy as an entrepreneur. Having built Business Online from three guys and a brother in a dentist office to BtoB Digital Agency of the Year; founding and selling the industry's premier digital marketing event, the Online Marketing Summit, and now on his third successful start-up, Online Marketing Institute, Kahlow is synonymous with building successful digital companies. Kahlow also has served on the Board of Directors and Advisory Board to many digital associations and media companies like the International Business Marketers Association, Search Engine Strategies/ClickZ, Microsoft/ BING Prof. Accreditation, Social Media Examiner, as well as many digital technology start-ups.
Today, Aaron can be found in his new home city of San Francisco, working on the global expansion of "Teaching the World Digital" in his eLearning technology venture, the Online Marketing Institute. Facebook and LinkedIn are his preferred places to connect.
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