How do you create content your inner 10-year-old would refer to as 'really tight, dude'? Susan offers some tips for appealing to under-12 Netizens.
We've looked at creating content for a senior-focused Web site. This week, let's sip from the fountain of youth and turn back the clock to when you were 10 years old, barely aware of hormones, taxes, insider trading, and everything else that seems to get people into hot water. How do you create content your inner 10-year-old would refer to as "really tight, dude"?
The obvious first places to go for ideas are the tried and true sites. Fox Broadcasting Company has a particularly loud, well-liked site just for Netizens under age 12. You can tool around Yahooligans!, where you'll find everything from PETA's site just for kids to a fascinating site dedicated to the complete inventory of all animal species on earth.
In terms of content and design, these sites are as all over the map as adult fare. Yet, in studying the obviously more successful efforts, common themes appear. Here are a few basic tips:
As always, I'd be interested in hearing how you think like a kid to create Web content. Until then, I'll be watching "Spider-Man" for the 23rd time.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.