How do you create content your inner 10-year-old would refer to as 'really tight, dude'? Susan offers some tips for appealing to under-12 Netizens.
We've looked at creating content for a senior-focused Web site. This week, let's sip from the fountain of youth and turn back the clock to when you were 10 years old, barely aware of hormones, taxes, insider trading, and everything else that seems to get people into hot water. How do you create content your inner 10-year-old would refer to as "really tight, dude"?
The obvious first places to go for ideas are the tried and true sites. Fox Broadcasting Company has a particularly loud, well-liked site just for Netizens under age 12. You can tool around Yahooligans!, where you'll find everything from PETA's site just for kids to a fascinating site dedicated to the complete inventory of all animal species on earth.
In terms of content and design, these sites are as all over the map as adult fare. Yet, in studying the obviously more successful efforts, common themes appear. Here are a few basic tips:
As always, I'd be interested in hearing how you think like a kid to create Web content. Until then, I'll be watching "Spider-Man" for the 23rd time.
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Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
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