Most Media Failed in the Disaster
Those having to do with media need to realize that we play an important role. For better or worse, we are the interface between terror and the public. This time, we didn't do well.
Those having to do with media need to realize that we play an important role. For better or worse, we are the interface between terror and the public. This time, we didn't do well.
As I write this, only a day has passed since the attacks started. We still have no body count. The only silver lining I can grasp is the lessons we might take from this attack and apply to our future defense. Though media people might think this is a realm reserved for security consultants and government types, we need to realize that we play an important role. For better or worse, we are the interface between terror and the public.
Special Kind of Terror
This is a role we can botch, as we saw Tuesday morning. Historically, terrorist attacks have been reported as past events — recountings of horrors that have since ended. Tuesday, the world’s public experienced true terrorism: not just the awareness of an initial attack but also the probability of additional imminent harm.
There were still planes up in the air, F-16s scrambling, live footage of a United plane slipping into the middle floors of an office tower. Along with the immense scale of the violence, the difference between having been attacked and being under attack is what made this event so horrifying.
Most Media Fail
As the terrible events were unfolding, people in New York City, Washington (D.C.), and cities across the nation were denied communications and access to important information.
Cell networks dropped out completely (as of this writing, it is still unclear if the government did this deliberately). Landline telephones proved just as useless, with millions of aunts and uncles, parents and friends calling everyone they knew in New York City to see if they were OK. I, too, was tempted to call an investment-banker friend but knew that someone else could better use the circuit.
Through some quick emails I was able to confirm that he and my D.C. in-laws were safe. I didn’t dare use my cell phone, remembering the story from a couple years ago of the woman in a South American earthquake who couldn’t call out to tell people she was trapped under a building.
The broadcast media — as we can now expect — covered the event like a pageant, showing footage of the violence, then stepping back to show beautiful people on rooftops reacting emotionally. We learned a lot about how “incredible” and “devastating” and “awful” this was to the empathizing talking heads, and in this two-hour crisis period we learned very little of the real information we needed.
In the critical two hours, we needed to know this:
I was able to see all this by about 10:30 a.m. because I was online at the time. By checking a few bulletin boards, I was able to get very reliable information from people I knew in different parts of the country.
“We’ve got one plane on the ground at Cleveland Hopkins that they are searching for bombs and another in the air space over Cleveland, Toledo, Detroit corridor that they can’t make contact with,” wrote one bulletin-board poster about an hour before the networks reported the downing of the flight in Pennsylvania.
At 8:39 a.m., a Pentagon employee and fellow bulletin-board user posted the following: Made it out of the Pentagon … I work in the wing of the Pentagon that was hit. The building is so big and strong that I did not hear or feel anything. The alarms went off, we walked out into the parking lot and saw the smoke. Everyone thought it was a helicopter crash at the heli pad… Thank God a large portion of the area was not occupied due to the renovation. I was able to see the falsity of many other incidents, such as the CNN-reported “car bomb” incident at the State Department and the nonexistent “other plane” that was supposed to be heading toward the Pentagon. Unfortunately, most people in D.C. didn’t know that until after noon, when CNN told them that the initial report (now attributed to another network) had proved false.
Interestingly, the major news sites, such as MSNBC, contained only glosses of their television coverage. Only through direct contact with other people in other parts of the country was I able to get the more accurate picture. Even the Associated Press and Reuters didn’t have stories online (aside from one-sentence leads) until about 11:30 a.m. At 11:30, it was over.
In the absence of hard information — aside from the captivating footage of exploding buildings — people made poor decisions. I saw large evacuated crowds forming outside huge buildings such as the Prudential Center here in Boston. Traffic crawled. We made a great target.
The dual vices of self-importance (“Of course we would be considered a target”) and concern about civil liability (“If they die at home, it’s harder to sue us”) combined to make many universities and office complexes evacuate. I think that contributed more to the chaos than it did to the safety of those kicked out of work and school. It certainly congested things.
It’s easy, and certainly very tempting, to cast blame about when events like this take place. The media, as always, will be the focus of a lot of undirected rage. Our very powerlessness makes us want to vent at officials and at the media. But we need to be cautious in our criticism.
I think it unfair that so much talk has already been focused on “intelligence failures.” Why is it that whenever a domestic crime takes place, we see it as part of life, yet when an international crime takes place, it constitutes an “intelligence failure”? It’s as though the very presence of a foreign national in a conspiracy suggests that we should have foreknowledge — so long as we’re not so incompetent as to ignore it. This type of blame we can do without.
What We Can Do Better
I think we must focus on these failures instead:
The Internet proved a hopeful glimmer through these events. It withstood big blows and sudden rushes of use, as it was designed to do. Perhaps more important, it allowed people to communicate with others. There was just as much bad coverage online as there was offline. But those who wanted, and knew how, could dig deeper to touch the real people who knew what was going on. That direct connection to real people remains the Internet’s strength.
Editor’s note: For more on the impact of the September 11 attack, check the special section of internet.com’s E-Commerce/Marketing Channel, The Trade Center Disaster: Industry Response.