Frankly, I know how to begin answering that question only because ClickZ readers, along with visitors to sister site InternetNews - Advertising Report (IAR), participated in an online survey conducted by yet another sister site, CyberAtlas. (Of course, I also have an inkling about the issue because I read what ClickZ columnists write!)
Fair warning: This falls in the shameless-plug category. But considering the topic, and the involvement of ClickZ readers, it seems appropriate.
My colleague, Michael J. Pastore, is the author of the newly released report ("Internet Advertising: Where Are We Now?") based on that survey. He conducted the quantitative analysis of the sample data from over 300 readers of ClickZ and IAR. The qualified sample consisted of 235 respondents.
In planning the report, CyberAtlas Research set out to discover how marketers feel about Internet advertising, what they have tried, what they hoped to accomplish, whether their efforts were cost-effective, and whether they were satisfied with the return on investment (ROI).
For an excellent summary, see Pamela Parker's article, "Web Ad Budgets: Bigger Slice of a Smaller Pie," on ChannelSeven.com. You can view the report's table of contents -- and purchase a PDF version of the report for $295 -- here
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Vahe Habeshian was formerly managing editor of ClickZ. He has been an editor for more than 15 years (he "blames" Ms. Helen Kuenstler, his high school English teacher in Granite City, IL). Before joining the ClickZ team, he was a research analyst and research editor at IDC, an IT market research firm based in Framingham, MA. And what seems like ages ago and in another lifetime, he was the editor of The Armenian Weekly, based in Watertown, MA.
March 19, 2014