Home  › Media › Publishing

Internet Advertising: Where Are We Now?

  |  September 20, 2001   |  Comments

Fair warning: This falls in the shameless-plug category. But considering the topic, and the involvement of ClickZ readers, it seems appropriate.

Frankly, I know how to begin answering that question only because ClickZ readers, along with visitors to sister site InternetNews - Advertising Report (IAR), participated in an online survey conducted by yet another sister site, CyberAtlas. (Of course, I also have an inkling about the issue because I read what ClickZ columnists write!)

Fair warning: This falls in the shameless-plug category. But considering the topic, and the involvement of ClickZ readers, it seems appropriate.

My colleague, Michael J. Pastore, is the author of the newly released report ("Internet Advertising: Where Are We Now?") based on that survey. He conducted the quantitative analysis of the sample data from over 300 readers of ClickZ and IAR. The qualified sample consisted of 235 respondents.

In planning the report, CyberAtlas Research set out to discover how marketers feel about Internet advertising, what they have tried, what they hoped to accomplish, whether their efforts were cost-effective, and whether they were satisfied with the return on investment (ROI).

For an excellent summary, see Pamela Parker's article, "Web Ad Budgets: Bigger Slice of a Smaller Pie," on ChannelSeven.com. You can view the report's table of contents -- and purchase a PDF version of the report for $295 -- here

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Vahe Habeshian

Vahe Habeshian was formerly managing editor of ClickZ. He has been an editor for more than 15 years (he "blames" Ms. Helen Kuenstler, his high school English teacher in Granite City, IL). Before joining the ClickZ team, he was a research analyst and research editor at IDC, an IT market research firm based in Framingham, MA. And what seems like ages ago and in another lifetime, he was the editor of The Armenian Weekly, based in Watertown, MA.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...