As a New Yorker, I'm finding it tremendously difficult to concentrate on anything related to Internet advertising this week. But like many in the online advertising industry, I've been setting aside personal sorrows and fears to keep client ad campaigns running as smoothly as possible. While the world wrestles with thousands of questions surrounding the terrorist attacks on New York City and Washington, D.C., my office is doing its best to return to a state of normal operation. It isn't easy.
I don't have any tips for you this week on how to cut the best deal with your favorite Internet portal. I'm not up for a discussion on rich media. I can't bring myself to write a dozen paragraphs on ad serving. I'm simply paralyzed with sorrow for the families of those who lost their lives as a result of the hijackings and terrorist attacks on the U.S. I'm also fearful for the future and find myself asking, "What now?"
I imagine many of you feel the same way.
As I write this week's installment, my only thoughts surrounding new media and the Internet are the ways that they have brought people together and facilitated communication in this time of crisis. I'm grateful that circumstances have made me a child of the Internet and that adoption of new technologies has helped me through this crisis of the past several days.
Maybe you used the Internet to donate money to the Red Cross this past week. Maybe you posted the photograph of a missing person to a message board or a news Web site. Perhaps you learned from an email that WTC volunteers needed nonperishable food, clothing, and other articles and acted accordingly. When you did these things, you utilized one or more new channels of communication -- new media that bring people closer together than they've ever been before.
If there is one thing that will motivate me to keep working hard in the wake of Tuesday's tragedies, it is the knowledge that I'm working to support emerging media -- media that continue to bring people closer together, that give us new ways to gather and process vital information, that allow us to communicate in ways that were completely unfeasible 20 years ago.
In closing, I'd like to send my best wishes for peace and well-being to all ClickZ readers in all parts of the world. Thank you for understanding my dilemma this week. My prayers are with you.
Editor's note: For more on the impact of the September 11 attack, check the special section of internet.com's E-Commerce/Marketing Channel, The Trade Center Disaster: Industry Response.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year.
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Tom Hespos heads up the interactive media department at Mezzina Brown & Partners. He has been involved in online media buying since the commercial explosion of the Web and has worked at such firms as Young & Rubicam, K2 Design, NOVO Interactive/Blue Marble ACG, and his own independent consulting practice, Underscore Inc. For more information, please visit the Mezzina Brown Web site. He can be reached at firstname.lastname@example.org.
December 12, 2013
1:00pm ET / 10:00am PT