Late August afternoons are called dog days. The days are hot, and the air's still, except for mosquitoes; everything slows to a crawl. Take Internet commerce: The stock plunge and a consolidation trend have slowed interest in this area. Now's the time to learn who's here for the long haul and who's in for the money. Big questions yet to be decided; lots of technologies yet to reach their markets. Ten questions to ponder over a nice cold glass of iced tea.
For me, this has always been the hardest time of the year.
Late August afternoons are called dog days for many reasons. It's hot, the air is still, except for the mosquitoes, and everything seems to slow to a crawl.
That's true in the freelance writing business (I'm currently available for weddings and bar mitzvahs), but it's also true in the Internet commerce business. The fall in stock prices last spring, coupled with a "consolidation" trend favoring brick-and-mortar merchants, has greatly slowed interest in what we're doing here.
Now is the time when we learn who is here for the long haul and who was just here for the money. Because there are still big, big questions left to be decided - lots of technologies have yet to reach their markets.
Here are 10 questions to ponder tonight over a nice cold glass of iced tea (Long Island or otherwise):
Once you finish daydreaming about these stories, it will be Labor Day, and we can get back to serious business.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Dana Blankenhorn has been a business reporter for more than 20 years. He has written parts of five books and currently contributes to Advertising Age, Business Marketing, NetMarketing, the Chicago Tribune, Boardwatch, CLEC Magazine, and other publications. His own newsletter, A-Clue.Com, is published weekly.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.