Late August afternoons are called dog days. The days are hot, and the air's still, except for mosquitoes; everything slows to a crawl. Take Internet commerce: The stock plunge and a consolidation trend have slowed interest in this area. Now's the time to learn who's here for the long haul and who's in for the money. Big questions yet to be decided; lots of technologies yet to reach their markets. Ten questions to ponder over a nice cold glass of iced tea.
For me, this has always been the hardest time of the year.
Late August afternoons are called dog days for many reasons. It's hot, the air is still, except for the mosquitoes, and everything seems to slow to a crawl.
That's true in the freelance writing business (I'm currently available for weddings and bar mitzvahs), but it's also true in the Internet commerce business. The fall in stock prices last spring, coupled with a "consolidation" trend favoring brick-and-mortar merchants, has greatly slowed interest in what we're doing here.
Now is the time when we learn who is here for the long haul and who was just here for the money. Because there are still big, big questions left to be decided - lots of technologies have yet to reach their markets.
Here are 10 questions to ponder tonight over a nice cold glass of iced tea (Long Island or otherwise):
Once you finish daydreaming about these stories, it will be Labor Day, and we can get back to serious business.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Dana Blankenhorn has been a business reporter for more than 20 years. He has written parts of five books and currently contributes to Advertising Age, Business Marketing, NetMarketing, the Chicago Tribune, Boardwatch, CLEC Magazine, and other publications. His own newsletter, A-Clue.Com, is published weekly.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT