Online marketers should take note of these developments in app marketing.
In 2009, we witnessed an explosion of activity in application marketing. With Apple's popular App Store fueling the excitement, major brands are adding applications to expand the use and popularity of their product. Recent research coming out of the digiday:APPS summit shows that the interest of advertisers and agencies is growing in mobile apps and that 65 percent plan to develop mobile apps in 2010.
Here are the top five application marketing trends impacting digital marketers:
It's a dynamic time for application marketing. As a new columnist for ClickZ, I plan to focus on application marketing strategies across multiple platforms that enable brands to connect with their consumers when and where they want to access their content. The objective of my column is to share insights for digital marketers that have hit a wall with conventional marketing tactics and want to engage their audience with applications. If there are any specific topics you would like to me to delve into, please drop me an e-mail here or on Twitter at @robertjweber.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
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Rob Weber co-founded W3i in 2000, growing W3i to be a leader in app user acquisition and monetization. For 42 consecutive quarters the company continues to be profitable and has grown to over 120 employees. For more than a decade, Rob worked to create solutions to increase distribution, drive revenue, and heighten engagement for app developers, such as DeNA, Gree, Kabam, PocketGems, and many other indie and public developers. Under Rob's leadership, W3i recently launched a mobile offer exchange that includes partnerships with leading offer providers.
Rob's business philosophy is to provide a collaborative environment developing solutions that provide value to app developers, advertisers, agencies, and ad networks.
In addition, Rob shares his passion for apps, digital media, and entrepreneurship by serving on the board of several tech companies. Rob recently presented at MobileBeat, GamesBeat, GDC, GDC Online, APPNATION, iPhone/iPad App DevCon, and also judged Start-Up Weekends.
Rob is an angel investor in a number of game, social media, music, video, and mobile app start-ups.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
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October 23, 2014
1:00pm ET/10:00am PT