Online marketers should take note of these developments in app marketing.
In 2009, we witnessed an explosion of activity in application marketing. With Apple's popular App Store fueling the excitement, major brands are adding applications to expand the use and popularity of their product. Recent research coming out of the digiday:APPS summit shows that the interest of advertisers and agencies is growing in mobile apps and that 65 percent plan to develop mobile apps in 2010.
Here are the top five application marketing trends impacting digital marketers:
It's a dynamic time for application marketing. As a new columnist for ClickZ, I plan to focus on application marketing strategies across multiple platforms that enable brands to connect with their consumers when and where they want to access their content. The objective of my column is to share insights for digital marketers that have hit a wall with conventional marketing tactics and want to engage their audience with applications. If there are any specific topics you would like to me to delve into, please drop me an e-mail here or on Twitter at @robertjweber.
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Rob Weber co-founded W3i in 2000, growing W3i to be a leader in app user acquisition and monetization. For 42 consecutive quarters the company continues to be profitable and has grown to over 120 employees. For more than a decade, Rob worked to create solutions to increase distribution, drive revenue, and heighten engagement for app developers, such as DeNA, Gree, Kabam, PocketGems, and many other indie and public developers. Under Rob's leadership, W3i recently launched a mobile offer exchange that includes partnerships with leading offer providers.
Rob's business philosophy is to provide a collaborative environment developing solutions that provide value to app developers, advertisers, agencies, and ad networks.
In addition, Rob shares his passion for apps, digital media, and entrepreneurship by serving on the board of several tech companies. Rob recently presented at MobileBeat, GamesBeat, GDC, GDC Online, APPNATION, iPhone/iPad App DevCon, and also judged Start-Up Weekends.
Rob is an angel investor in a number of game, social media, music, video, and mobile app start-ups.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT