Whither bound in 2002, interactive media? It's not all that grim out there, says our resident expert.
I'm one of those annoying people who think whenever something happens in the industry, they predicted it months or years ago. So to keep myself honest this year, I'm setting down 10 predictions that can be looked up and checked for accuracy come 2003.
I'm predicting a slow recovery in online ad markets this year. Though far too many companies were in online marketing services a couple years ago (at least, relative to the sustainable marketing budgets available), we're now at a reasonable level. With consolidations leveling off and marketing dollars continuing to come into the interactive field, we should experience some evening out.
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Tig Tillinghast helped start and run some of the industry's largest interactive divisions. He started out at Leo Burnett, joined J. Walter Thompson to run its interactive division out of San Francisco, and wound up building Anderson & Lembke's interactive group as well.
Hong Kong, October 21-22
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London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT