Whither bound in 2002, interactive media? It's not all that grim out there, says our resident expert.
I'm one of those annoying people who think whenever something happens in the industry, they predicted it months or years ago. So to keep myself honest this year, I'm setting down 10 predictions that can be looked up and checked for accuracy come 2003.
I'm predicting a slow recovery in online ad markets this year. Though far too many companies were in online marketing services a couple years ago (at least, relative to the sustainable marketing budgets available), we're now at a reasonable level. With consolidations leveling off and marketing dollars continuing to come into the interactive field, we should experience some evening out.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Tig Tillinghast helped start and run some of the industry's largest interactive divisions. He started out at Leo Burnett, joined J. Walter Thompson to run its interactive division out of San Francisco, and wound up building Anderson & Lembke's interactive group as well.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014