Whither bound in 2002, interactive media? It's not all that grim out there, says our resident expert.
I'm one of those annoying people who think whenever something happens in the industry, they predicted it months or years ago. So to keep myself honest this year, I'm setting down 10 predictions that can be looked up and checked for accuracy come 2003.
I'm predicting a slow recovery in online ad markets this year. Though far too many companies were in online marketing services a couple years ago (at least, relative to the sustainable marketing budgets available), we're now at a reasonable level. With consolidations leveling off and marketing dollars continuing to come into the interactive field, we should experience some evening out.
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Tig Tillinghast helped start and run some of the industry's largest interactive divisions. He started out at Leo Burnett, joined J. Walter Thompson to run its interactive division out of San Francisco, and wound up building Anderson & Lembke's interactive group as well.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT