Seeding the Engines: Part 1

  |  April 11, 2001   |  Comments

Have you ever outsourced or self-submitted your site only to find that you didn't get listed or well positioned in the search engines you wanted? Well, performing Paul's four tasks makes the optimization process sure-fire.

Have you ever outsourced or self-submitted your site to search engines and directories only to find that you didn't get listed or well positioned in the engines you wanted? Well, with a good overview of the basic search engine optimization (SEO) process, you can easily attain your goals.

By breaking up the process into the following four key tasks, you can make getting listed where you want a whole lot easier.

  • Analyze, develop, or improve the key phrases used to find your Web site.

  • Optimize your content with these key phrases for search engine compatibility.

  • Submit and register your site correctly to ensure the focus is on all your pages, specific to your key-phrase list.

  • Monitor and audit the results.

This article will address the first two bulleted tasks, while Part 2 will detail how to submit your site and monitor the results correctly -- all for a better understanding of the entire SEO process.

Analyze Your Key Phrases

A critical step before you start any SEO campaign is to conduct a thorough keyword analysis. Analyzing, developing, and improving the key phrases used to find your Web site can be more of an art than a science. You'll want to query employees and customers alike and get adequate input from all relevant sources regarding all possible phrases that might be used.

Traffic-analysis tools, such as WebTrends, can analyze your server logs to determine the key phrases people used to find your Web site. This will give you a preliminary list of key phrases you might consider optimizing for, but you'll need to do some additional research to develop your best list.

Most professional SEO firms will do the research to develop keywords, providing you with the best list of key phrases. There are tools you can use to help yourself in developing additional key phrases. Tools such as Wordtracker, did-it, WordSpot, and GoTo will offer key-phrase popularity comparisons and perhaps trigger your thought process to generate more possibilities. You can then take your new list to friends or family for additional review and recommendations.

Once you have a semifinal list, prioritize it, and then do some searches with these phrases. See how many similar documents are found and which competitors are showing up. Be sure to scrutinize the relevancy of each key phrase on your list, and plan to optimize for only the most relevant key phrases.

Optimize Your Content for Search Engine Compatibility

Write your content for each individual Web page as designed for a specific key phrase. First, take care of the hidden HTML program language issues:

  • Ensure title head tags are properly installed.

  • Ensure keyword and description meta tags are properly created.

  • Ensure image ALT tags are properly created.

  • If a tag is used, insert keywords, descriptions, and content.<br><br> <li> If using JavaScript links or image map, add text links if possible.<br><br> <li> Check your search engine compatibility regarding dynamically generated pages (for example, .cgi, .asp, .cf, .php, etc.).</ul> <p>All of the above items should be corrected on your home page, and each of your subpages should be optimized for each key phrase, one phrase per page. None of the above hidden changes will affect the look or functionality of your Web site. All of these changes will make a significant difference in making your site search enginefriendly. <p>After taking care of the HTML issues, review the visible content on each page, optimizing this text for a specific key phrase. The first paragraph or two should include the key phrase with intelligent, comprehensive, and grammatically correct marketing copy describing your offerings. <p>This will help the robot engines like <a href="">AltaVista</a> and <a href="">HotBot</a> and other crawlers to reach deeper into your Web site to rank more pages. Search enginefriendly HTML program language and well-written content help these engines accept and recognize pages deep within your Web site for inclusion in their databases. <p>Stay tuned for Part 2: submitting to register your site correctly and suggestions for proper monitoring of your search engine listings.</p> </div> <div class="cz-tags"> </div> <ul class="article_desc_bottom"> <li class="cz-print"> <a href="/print_article/clickz/column/1718092/seeding-engines-part" target="_blank">Print</a> </li> <li class="cz-share-this"> <span class='st_email' displayText='Email a friend'></span> </li> <!--li class="cz-send-email"> <a href="/send-to-friend/article/1718092">Email a friend</a> </li--> <li class="cz-send-email"> <a href="/contact-us?article_id=1718092">Contact Editors</a> </li> <li class="cz-subscribe"> <a href="/newsletters">Subscribe</a> </li> </ul> <!--<div class="article_pagination"> </div>--> <div id="otdm-sponsor-textpromo-search-marketing"></div> <div class='error_text'> </div> </div> <div class="cz-storyblock cz-doubletext"> <h3>ABOUT THE AUTHOR</h3> <a href="/author/profile/918/paul-j-bruemmer"><img alt="Paul J. Bruemmer" height="70" src="/IMG/732/104732/bruemmer2240-70x70.gif?1430170234" title="Paul J. Bruemmer" width="70" /></a> <p><a href= "">Paul J. Bruemmer</a> is CEO of Web-Ignite Corporation, a search engine optimization (SEO) and positioning provider. Founded in 1995, Web-Ignite has helped promote over 15,000 Web sites and was recognized by ICONOCAST as one of the top 10 most reputable SEO firms. Services include optimization, submission, registration, positioning, monitoring, maintenance, paid-inclusion, and paid-placement management for fixed monthly fees. Recent client testimonials report search engine traffic increased from 150 to 500 percent. </div> <div class="cz-storyblock cz-double" id="article_comments"> <h3>COMMENTS<a href="/static/about-us#commenting" class="commenting_policy">Commenting policy</a></h3> <div id="disqus_thread"></div> <script type="text/javascript"> var disqus_developer = 1; var disqus_url = ''; var disqus_identifier = '1718092'; var disqus_title = 'Seeding the Engines: Part 1'; var disqus_shortname = 'clickz'; /* * * DON'T EDIT BELOW THIS LINE * * */ (function() { var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true; dsq.src = 'http://' + disqus_shortname + ''; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq); })(); </script> <noscript>Please enable JavaScript to view the <a href="">comments powered by Disqus.</a></noscript> <a href="" class="dsq-brlink">comments powered by <span class="logo-disqus">Disqus</span></a> </div> <div class="left_common_block"> <h3>RELATED READING</h3> <ul class="related_reading"><li> <a href="/clickz/column/2402810/building-the-digital-marketing-agency-of-the-future">Building the Digital Marketing Agency of the Future</a> April 6, 2015 </li> <li> <a href="/clickz/column/2389613/make-the-most-of-your-company-blog">Make the Most of Your Company Blog </a> January 15, 2015 </li> <li> <a href="/clickz/column/2385757/10-must-have-paid-seo-tools">10 Must-Have Paid SEO Tools</a> December 9, 2014 </li> <li> <a href="/clickz/column/2383470/the-future-of-agency-seo">The Future of Agency SEO</a> December 1, 2014 </li> <li> <a href="/clickz/column/2375252/navigating-the-great-firewall-of-china">Navigating the Great Firewall of China</a> October 13, 2014 </li> </ul> </div> </div> <div id="container_right"> <div class="cz-right-block cz-newsletter"> <p> Get the <strong>ClickZ Search</strong> newsletter delivered to you. Subscribe today! </p> <form action="" method="post" onsubmit="return validateForm(this);"> <input type="hidden" name="_account_id" value="171"> <input type="hidden" name="_table_id" value="5"> <input type="hidden" name="_dedupe" value="1"> <input type="hidden" name="_email_field" value=""> <input type="hidden" name="_static_update" value="1"> <input type="hidden" name="_rp" id="returnpageurl"> <input id="list-id" type="hidden" name="_list_id" value="71356"> <input name="141.clickz_search_newsletter" value="True" type="hidden"> <input name="" title="Email Address" class="search_text_box" value="Email Address" maxlength="60" id="emailaddress" type="text" validate="email"> <input value="SUBSCRIBE" id="subscribe_newsletters_id" class="search_submit_tab" type="submit" onClick="_gaq.push(['_trackEvent', 'Subscribe', 'clicks', 'Mini Subscribe Form - Search']);"> </form> <div class="cz-bottom"> <a href="/static/newsletters">More newsletter options &rsaquo;</a> </div> </div> <div class="cz-mpu ad_expandable"> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src=";page=article;artid=1718092;topcat=search;cat=search-marketing;static=;sect=site;;pos=mpu1;tile=4;sz=200x200,300x250,336x280,300x600;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href=";page=article;artid=1718092;topcat=search;cat=search-marketing;static=;sect=site;;pos=mpu1;tile=4;sz=200x200,300x250,336x280,300x600;ord=123456789?" target="_blank"><img src=";page=article;artid=1718092;topcat=search;cat=search-marketing;static=;sect=site;;pos=mpu1;tile=4;sz=200x200,300x250,336x280,300x600;ord=123456789?" border="0" alt="" /></a> </noscript> </div> <div class="cz-right-block"> <h3>MOST READ</h3> <ol class="cz-most-read"> <li> <p> <a href="/clickz/news/2427112/5-ways-to-create-an-irresistible-call-to-action" onClick="_gaq.push(['_trackEvent', 'Most read', 'clicks', '5-ways-to-create-an-irresistible-call-to-action']);" title="5 Ways to Create an Irresistible Call to Action"><img alt="click-to-call" height="49" src="/IMG/019/312019/click-to-call-80x49.jpg?1443971178" width="80" /> 5 Ways to Create an Irresistible Call to Action</a> </p> </li> <li> <p> <a href="/clickz/column/2427546/social-media-marketing-budgets-and-roi-how-to-plan-for-2016" onClick="_gaq.push(['_trackEvent', 'Most read', 'clicks', 'social-media-marketing-budgets-and-roi-how-to-plan-for-2016']);" title="Social Media Marketing Budgets and ROI: How to Plan for 2016"><img alt="budgetshutterstock-112261523" height="49" src="/IMG/284/281284/budgetshutterstock-112261523-80x49.jpg?1434607829" width="80" /> Social Media Marketing Budgets and ROI: How to Plan for 2016</a> </p> </li> <li> <p> <a href="/clickz/news/2425912/how-is-ugc-changing-content-marketing" onClick="_gaq.push(['_trackEvent', 'Most read', 'clicks', 'how-is-ugc-changing-content-marketing']);" title="How Is UGC Changing Content Marketing?"><img alt="usergeneratedcontent" height="49" src="/IMG/352/327352/usergeneratedcontent-80x49.png?1443971179" width="80" /> How Is UGC Changing Content Marketing?</a> </p> </li> <li> <p> <a href="/clickz/news/2425915/why-quality-content-can-help-top-rankings" onClick="_gaq.push(['_trackEvent', 'Most read', 'clicks', 'why-quality-content-can-help-top-rankings']);" title="Why Quality Content Can Help Top Rankings"><img alt="Rank Metric" height="49" src="/IMG/834/287834/rank-metric-80x49.png?1434610248" width="80" /> Why Quality Content Can Help Top Rankings </a> </p> </li> <li> <p> <a href="/clickz/news/2425881/content-to-consumer-marketing-spotlight-on-eventbrites-eric-meyerson" onClick="_gaq.push(['_trackEvent', 'Most read', 'clicks', 'content-to-consumer-marketing-spotlight-on-eventbrites-eric-meyerson']);" title="Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson"><img alt="eb-marketing-team" height="49" src="/IMG/327/327327/eb-marketing-team-80x49.png?1443971179" width="80" /> Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson</a> </p> </li> </ol> </div> <div class="cz-right-block"> <h3>COMMENTS</h3> <div class="cz-panel"> <style type="text/css"> p.dsq-widget-meta {font-size:88%!important;margin-top:2px!important} li.dsq-widget-item {margin:0 0 12px!important;width:260px;color:#666} img.dsq-widget-avatar {width:44px!important;height:44px!important;} .dsq-widget {height:210px;overflow-y:scroll} </style> <div id="recentcomments" class="dsq-widget"><script type="text/javascript" src=""></script></div> </div> </div> <div class="cz-right-block"> <h3>UPCOMING EVENTS</h3> <div class="cz-panel cz-events"> <div id='upcoming_events' class=""> <ul class="cz-points"> <li> <div><a href=";utm_medium=referral&amp;utm_campaign=czlsg15-upcoming-events">ClickZ Live Singapore</a></div> <p>October 21-22, 2015</p> </li> <li> <div><a href=";utm_medium=referral&amp;utm_campaign=czlchi15-upcoming-events">ClickZ Live Chicago</a></div> <p>November 17-19, 2015</p> </li> <li> <div><a href=";utm_medium=referral&amp;utm_campaign=czlbkk15-upcoming-events">ClickZ Live Bangkok</a></div> <p>November 25-26, 2015</p> </li> <li> <div><a href=";utm_medium=referral&amp;utm_campaign=czlny16-upcoming-events">ClickZ Live New York</a></div> <p>April 11-13, 2016</p> </li> <li> <div><a href=";utm_medium=referral&amp;utm_campaign=czllon16-upcoming-events">ClickZ Live London</a></div> <p>Spring 2016</p> </li> </ul> </div> </div> </div> <div class='error_text'> </div> <div class="cz-right-block cz-nobg"> <div style="width: 280px; padding: 6px 10px 10px;"> <h3>Featured White Papers</h3> <div class="cz-panel cz-intel-feature"><a href="" target="_blank"><img alt="US Consumer Device Preference Report" border="0" height="146" src="/IMG/276/319276/movable-ink-device-preference-report-200x146.png?1434436588" width="200" style="position: relative; left: 0; top: 3px; float: left;" width="60" /></a> <p style="padding: 0 0 12px 68px;"><a href="" target="_blank">US Consumer Device Preference Report</a><br />Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.</p> <a href="" target="_blank"><img alt="E-Commerce Customer Lifecycle" border="0" src="/IMG/778/316778/bronto-infogram.jpg?1434434530" style="position: relative; left: 0; top: 3px; float: left;" width="60" /></a> <p style="padding: 0 0 12px 68px;"><a href="" target="_blank">E-Commerce Customer Lifecycle</a><br />Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.</p> </div> </div> </div> <div class="cz-right-block"> <h3>WEBINARS</h3> <div class="cz-panel"> <ul class="cz-points"> <li><a href="" target="_blank">Clicks, Calls and Conversions: The Top 5 Secrets to Mobile PPC Success</a> <p>October 13, 2015</p> <p>1pm ET/ 10am PT</p> </li> <li><a href="" target="_blank">Online Privacy</a> <p>November 12, 2015</p> <p>TBD</p> </li> </ul> </div> </div> <div class="cz-mpu ad_expandable"> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src=";page=article;artid=1718092;topcat=search;cat=search-marketing;static=;sect=site;;pos=mpu2;tile=5;sz=200x200,300x250,336x280,300x600;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href=";page=article;artid=1718092;topcat=search;cat=search-marketing;static=;sect=site;;pos=mpu2;tile=5;sz=200x200,300x250,336x280,300x600;ord=123456789?" target="_blank"><img src=";page=article;artid=1718092;topcat=search;cat=search-marketing;static=;sect=site;;pos=mpu2;tile=5;sz=200x200,300x250,336x280,300x600;ord=123456789?" border="0" alt="" /></a> </noscript> </div> <div class="cz-right-block"> <h3>Resources</h3> <div class="cz-panel cz-whitepapers"> <ul class="cz-points"> <li> <a href="">How to Create a Social Content Strategy for Your Business</a> <br/> Falcon Social <br/> October 01, 2015 </li> <li> <a href="">How to Handle a Social Media Crisis</a> <br/> Falcon Social <br/> October 01, 2015 </li> <li> <a href="">How to Manage Social Customer Service</a> <br/> Falcon Social <br/> October 01, 2015 </li> </ul> </div> </div> <div class="cz-right-block"> <h3>Jobs</h3> <div class="cz-panel cz-jobs"> <ul class="cz-points"> <li> <a href="" target="_blank">SEO Specialist</a> <br/> SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist &amp;nbsp; Marcel Digital is an award winning digital marketing... </li> <li> <a href="" target="_blank">SEO / SEM Manager</a> <br/> SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you... </li> <li> <a href="" target="_blank">SEO Analyst</a> <br/> SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is&amp;nbsp;looking for you, a passionate... </li> </ul> </div> </div> </div> </div> <div id="cz-wrapperfooter"> <div class="header_advertisement ad_expandable"> <table cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td class="leader_board_big"> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src=";page=article;artid=1718092;topcat=search;cat=search-marketing;static=;sect=site;;pos=lb2;tile=6;sz=234x60,468x60,728x90;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href=";page=article;artid=1718092;topcat=search;cat=search-marketing;static=;sect=site;;pos=lb2;tile=6;sz=234x60,468x60,728x90;ord=123456789?" target="_blank"><img src=";page=article;artid=1718092;topcat=search;cat=search-marketing;static=;sect=site;;pos=lb2;tile=6;sz=234x60,468x60,728x90;ord=123456789?" border="0" alt="" /></a> </noscript> </td> </tr> </tbody> </table> </div> <div class="cz-topics"> <div id="footer_ie"><ul class="cz-topics-list cz-margin-right"> <li style="width:256px"><h3><a href="/category/marketing">Marketing</a></h3></li> <li><h4><a href="/category/marketing/strategies">Strategies</a></h4></li> <li><h4><a href="/category/marketing/data-driven-marketing">Data-Driven Marketing</a></h4></li> <li><h4><a href="/category/marketing/marketing-automation">Marketing Automation</a></h4></li> <li><h4><a href="/category/marketing/marketing-to-latinos">Marketing to Latinos</a></h4></li> <li><h4><a href="/category/marketing/local">Local</a></h4></li> <li><h4><a href="/category/marketing/retail">Retail</a></h4></li> <li><h4><a href="/category/marketing/sports-entertainment">Sports & Entertainment</a></h4></li> </ul> <ul class="cz-topics-list cz-margin-right" style="margin-top:32px"> <li><h4><a href="/category/marketing/politics-advocacy">Politics &amp; Advocacy</a></h4></li> <li><h4><a href="/category/marketing/automotive">Automotive</a></h4></li> <li><h4><a href="/category/marketing/cpg">CPG</a></h4></li> <li><h4><a href="/category/marketing/financial-services">Financial Services</a></h4></li> <li><h4><a href="/category/marketing/healthcare-pharma">Healthcare &amp; Pharma</a></h4></li> <li><h4><a href="/category/marketing/agency-spotlight">Agency Spotlight</a></h4></li> <li><h4><a href="/category/marketing/conference-call">Conference Coverage</a></h4></li> </ul> <ul class="cz-topics-list cz-margin-right"> <li><h3><a href="/category/email">Email</a></h3></li> <li><h4><a href="/category/email/b2c-email-marketing">B2C Email Marketing</a></h4></li> <li><h4><a href="/category/email/email-marketing-optimization">Email Marketing Optimization</a></h4></li> <li><h4><a href="/category/email/advanced-email-marketing">Advanced Email Marketing</a></h4></li> <li><h4><a href="/category/email/email-marketing-best-practices">Email Marketing Best Practices</a></h4></li> <li><h4><a href="/category/email/email-marketing">Email Marketing</a></h4></li> </ul> <ul class="cz-topics-list cz-margin-right"> <li><h3><a href="/category/analytics">Analytics</a></h3></li> <li><h4><a href="/category/analytics/actionable-analysis">Actionable Analysis</a></h4></li> <li><h4><a href="/category/analytics/analyzing-customer-data">Analyzing Customer Data</a></h4></li> <li><h4><a href="/category/analytics/conversion-roi">Conversion &amp; ROI</a></h4></li> <li><h4><a href="/category/analytics/roi-marketing">ROI Marketing</a></h4></li> <li><h4><a href="/category/analytics/verifying-business-value">Verifying Business Value</a></h4></li> <li><h4><a href="/category/analytics/convergence-analytics">Convergence Analytics</a></h4></li> </ul> <ul class="cz-topics-list cz-margin-right"> <li><h3><a href="/category/media">Media</a></h3></li> <li><h4><a href="/category/media/media-planning">Media Planning</a></h4></li> <li><h4><a href="/category/media/media-buying">Media Buying</a></h4></li> <li><h4><a href="/category/media/publishing">Publishing</a></h4></li> <li><h4><a href="/category/media/display-advertising">Display Advertising</a></h4></li> <li><h4><a href="/category/media/video">Video</a></h4></li> <li><h4><a href="/category/media/mobile">Mobile</a></h4> <!--div class="sponsored"> <p><a href="" title="sponsored by " target="_blank" rel="nofollow"><span class="sponsortext">sponsored by:</span> <br> </a></p> </div--> </li> </ul> <ul class="cz-topics-list cz-margin-right"> <li><h3><a href="/category/search">Search</a></h3></li> <li><h4><a href="/category/search/seo">SEO</a></h4></li> <li><h4><a href="/category/search/paid-search">Paid Search</a></h4></li> <li><h4><a href="/category/search/search-marketing">Search Marketing</a></h4></li> </ul> <ul class="cz-topics-list"> <li><h3><a href="/category/social">Social</a></h3></li> <li><h4><a href="/category/social/social-media">Social Media</a></h4></li> <li><h4><a href="/category/social/community-management">Community Management</a></h4></li> <li><h4><a href="/category/social/social-commerce">Social Commerce</a></h4></li> <li><h4><a href="/category/social/social-integration">Social Integration</a></h4></li> <li><h4><a href="/category/social/social-media-smarts">Social Media Smarts</a></h4></li> </ul></div> </div> <div class="clickz_footer"> <div class="clickz_footer_inner_top"> <ul class="footer_menu"> <li><a href="/static/about-us" title="About us">About us</a></li><li><a href="/contact-us" title="Contact us">Contact us</a></li><li><a href="/static/faq" title="FAQ">FAQ</a></li><li><a href="/static/advertise" title="Advertise">Advertise</a></li><li><a href="/contact-us" title="Report a bug">Report a bug</a></li><li><a href="/newsletter-help" title="Newsletter problems?">Newsletter problems?</a></li><li><a href="/static/site-map" title="Site Map">Site Map</a></li> </ul> </div> <div class="clickz_footer_inner_bottom"> <a href="" class="incisive_logo" target="_blank"><img alt="Incisive" src="/images/incisive-media-logo.jpg?1410471418" /></a> <div class="incisive_address"> <p>ClickZ Group Limited. All rights reserved.&nbsp; | &nbsp;1 Hammersmith Broadway, London, W6 9DL | &nbsp;<a href="../../static/terms-conditions" target="_blank">Copyright and Licensing</a> &nbsp; | &nbsp;<a href="../../static/privacy-policy" target="_blank">Privacy Policy</a></p> </div> <div class="cred"> <div>Accreditations:</div> <a href="" title="Incisive Media - AOP Digital Publisher of the Year 2010 & 2013"><img src="" alt="Incisive Media - AOP Digital Publisher of the Year 2010 & 2013"/></a> </div> </div> </div> </div> </div> <script src="/javascripts/upgraded/jquery.js?1421728805" type="text/javascript"></script> <noscript> </noscript> <script src="/javascripts/upgraded/jquery-ui.js?1421728805" type="text/javascript"></script> <noscript> </noscript> <script src="/javascripts/upgraded/browser.js?1421728805" type="text/javascript"></script> <noscript> </noscript> <script src="/javascripts/jquery-protify-3.js?1410471418" type="text/javascript"></script> <noscript> </noscript> <script src="/javascripts/clickz-jq.js?1421728805" type="text/javascript"></script> <noscript> </noscript> <script src="/javascripts/query.js?1410471418" type="text/javascript"></script> <noscript> </noscript> <script src="" type="text/javascript"></script> <!-- START Comment Count --> <script type="text/javascript"> var disqus_shortname = 'clickz'; /* * * DON'T EDIT BELOW THIS LINE * * */ (function () { var s = document.createElement('script'); s.async = true; s.type = 'text/javascript'; s.src = 'http://' + disqus_shortname + ''; (document.getElementsByTagName('HEAD')[0] || document.getElementsByTagName('BODY')[0]).appendChild(s); }()); </script> <!-- END Comment Count --> <!-- START Adestra --> <script language="javascript1.2" src="" type="text/javascript"> </script> <script type="text/javascript"> var badCol = '#FFD055'; var badGrpCol = '#FFD055'; var errorText = 'There was a problem with your request.\n\nPlease be sure you have entered and confirmed your email address and have selected at least one newsletter.' var debug = 0; </script> <!-- mini-subscribe --> <script type="text/javascript"> $("#emailaddress").blur(function() { var rpe = $('#emailaddress').val(); var rpn = $('#list-id').val(); $('#returnpageurl').val('' + rpe + '&nl=' + rpn); }); </script> <!-- END Adestra --> <div id="otdm-pagebottom"></div> <script type="text/javascript"> (function(){ var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = ''; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); </script> </body> </html>