Home  › Marketing › Strategies

Report From the PLANET2000 Conference

  |  October 16, 2000   |  Comments

Philip's got a ground report on the happenings at PLANET2000, the i2 user conference that he attended last week in San Diego. The conference's focus: supply-chain management, a key part of the e-business strategy of many companies... and one of the hottest topics in the hot B2B space.

Last week I went to PLANET2000, the i2 user conference in San Diego.

Now, for the uninitiated, i2 is a very successful software company that provides supply-chain solutions and Net marketplace platforms that help businesses plan and monitor the physical movement of goods from factories to store shelves.

i2 is certainly enjoying its day in the sun since supply-chain management has become the cornerstone of e-business strategy for many companies. This point was emphasized throughout the conference, and it was very clear that e-business has become the focal point of business.

One of the major themes communicated last week was collaboration. Established companies like Sun, Texas Instruments, Caterpillar, and Philips are making huge investments in building Internet infrastructures that enable their customers, suppliers, and partners to exchange planning information and demand estimates up, down, and across the supply chain.

The motivation behind all this effort is cost savings, improved customer satisfaction, and better return on assets. JB Hoyt, director of Global Logistics at Whirlpool, summed it up nicely: "Supply-chain collaboration, enabled by the Internet, has the potential to produce step-function savings that we could not have dreamed of before."

The realization by large manufacturing companies that improving the health of their supply chains can result in tremendous value creation has been a boon for companies like i2. At this point in the game, i2 stands clearly above its competitors in terms of product offering, customer base, and, most important, mindshare.

This was clearly evident as I walked the floors of the expo hall. Every known service and solutions vendor in the technology space pitched their wares and described their added value to i2 solutions. It was like watching drones serve a queen bee to the background tunes of Don Henley.

Some of the interesting technologies I checked out included personalization solutions from SeeCommerce that enable companies to create event-driven communities within e-marketplaces. And a package from OrderFusion that supports sellers in e-markets with everything from presales marketing to postsales analysis.

The amazing thing about the expo hall was the companies' degree of convergence. Not too long ago, it would have been pretty difficult for companies to draw clearly the relationship between customer-facing activities like marketing and sales, with back-office or planning functions like inventory management and demand planning.

That is no longer the case. As communication improves within companies and across enterprises via the Internet, it becomes clear that supply-chain management is an integrated set of customer-facing and production-side activities. That is why CRM vendors like Siebel or web-commerce server companies like BroadVision can comfortably interact at a supply-chain conference hosted by i2. There is a mandate for integrated solutions.

Overall, I thought it was a great event, and I would recommend attending future i2 conferences to anyone. They are a great way to evaluate new technology, gauge the pulse of B2B, and interact in this booming new movement called e-business.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Philip Say Philip Say is a principal at Blacksquare, LLC., a Web services firm dedicated to building intelligent business solutions for clients. Prior to Blacksquare, Philip was a product marketing manager for PeopleSoft and a business consultant for Accenture and Novo Media Group. His deep understanding of business technology has helped more than a dozen Global 2000 companies achieve their marketing and supply chain objectives. He has written for ClickZ since August 2000.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...