Starting an online business is not an easy process. Remember these 12 tips when considering starting your own startup.
It seems everyone (and their brother) has a great idea for a new online business. As an agency with deep e-commerce experience, we get more than our share of inquiries from startups. And while some have real potential, like all new businesses, they face significant hurdles. Sometimes the advice we give isn't heeded by the starry-eyed entrepreneur who's in a hurry to get to market. But the smart and successful ones listen. If you're considering launching an online business, please take some time to consider the following.
All this advice is just as applicable to large companies or divisions of companies launching an e-commerce component as it is to a startup. If all this seems pretty generic, that's because it is, but it's also just the first step. If you've gotten this far, you're ahead of most, but still have a world of work ahead of you as you dive into the specifics of your industry, audience, and value proposition.
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Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.
Robin is a frequent speaker at national industry events, including ClickZ, internet.com, OMMA, Ad:Tech, SES, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing, and behavioral targeting.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT