Starting an online business is not an easy process. Remember these 12 tips when considering starting your own startup.
It seems everyone (and their brother) has a great idea for a new online business. As an agency with deep e-commerce experience, we get more than our share of inquiries from startups. And while some have real potential, like all new businesses, they face significant hurdles. Sometimes the advice we give isn't heeded by the starry-eyed entrepreneur who's in a hurry to get to market. But the smart and successful ones listen. If you're considering launching an online business, please take some time to consider the following.
All this advice is just as applicable to large companies or divisions of companies launching an e-commerce component as it is to a startup. If all this seems pretty generic, that's because it is, but it's also just the first step. If you've gotten this far, you're ahead of most, but still have a world of work ahead of you as you dive into the specifics of your industry, audience, and value proposition.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.
Robin is a frequent speaker at national industry events, including ClickZ, internet.com, OMMA, Ad:Tech, SES, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing, and behavioral targeting.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT