Starting an online business is not an easy process. Remember these 12 tips when considering starting your own startup.
It seems everyone (and their brother) has a great idea for a new online business. As an agency with deep e-commerce experience, we get more than our share of inquiries from startups. And while some have real potential, like all new businesses, they face significant hurdles. Sometimes the advice we give isn't heeded by the starry-eyed entrepreneur who's in a hurry to get to market. But the smart and successful ones listen. If you're considering launching an online business, please take some time to consider the following.
All this advice is just as applicable to large companies or divisions of companies launching an e-commerce component as it is to a startup. If all this seems pretty generic, that's because it is, but it's also just the first step. If you've gotten this far, you're ahead of most, but still have a world of work ahead of you as you dive into the specifics of your industry, audience, and value proposition.
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Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.
Robin is a frequent speaker at national industry events, including ClickZ, internet.com, OMMA, Ad:Tech, SES, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing, and behavioral targeting.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT