25 things to remember to do and not do for your PPC and SEO campaigns.
I'm often asked what the do's and don'ts are of successful search marketing campaigns. It's a difficult question to answer without a lot of caveats and assumptions. There's a multitude of factors that come into play when undertaking search marketing, many of which are outside of your control. That said, there are some key best practices or guidelines that 99 percent of the time will hold true and help you achieve success.
While not exhaustive, I've attempted to hone in on the most important take-aways to keep in mind when developing and running your search marketing programs..
I have broken these do's and don'ts into two categories:
Search Engine Optimization
Julie is off today. This column was originally published on June 21, 2010 on ClickZ.
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Julie is a member of the senior strategy team at Klick Health, focused on online media and digital. Julie initially established and led the media practice at Klick for several years, relinquishing leadership to expand beyond media into additional digital tactics. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping Klick's clients develop innovative digital solutions. As her role has evolved, so have her contributions to ClickZ, which she has been writing for since 2007.
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