25 things to remember to do and not do for your PPC and SEO campaigns.
I'm often asked what the do's and don'ts are of successful search marketing campaigns. It's a difficult question to answer without a lot of caveats and assumptions. There's a multitude of factors that come into play when undertaking search marketing, many of which are outside of your control. That said, there are some key best practices or guidelines that 99 percent of the time will hold true and help you achieve success.
While not exhaustive, I've attempted to hone in on the most important take-aways to keep in mind when developing and running your search marketing programs..
I have broken these do's and don'ts into two categories:
Search Engine Optimization
Julie is off today. This column was originally published on June 21, 2010 on ClickZ.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Julie is a member of the senior strategy team at Klick Health, focused on online media and digital. Julie initially established and led the media practice at Klick for several years, relinquishing leadership to expand beyond media into additional digital tactics. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping Klick's clients develop innovative digital solutions. As her role has evolved, so have her contributions to ClickZ, which she has been writing for since 2007.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014