25 things to remember to do and not do for your PPC and SEO campaigns.
I'm often asked what the do's and don'ts are of successful search marketing campaigns. It's a difficult question to answer without a lot of caveats and assumptions. There's a multitude of factors that come into play when undertaking search marketing, many of which are outside of your control. That said, there are some key best practices or guidelines that 99 percent of the time will hold true and help you achieve success.
While not exhaustive, I've attempted to hone in on the most important take-aways to keep in mind when developing and running your search marketing programs..
I have broken these do's and don'ts into two categories:
Search Engine Optimization
Julie is off today. This column was originally published on June 21, 2010 on ClickZ.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Julie is a member of the senior strategy team at Klick Health, focused on online media and digital. Julie initially established and led the media practice at Klick for several years, relinquishing leadership to expand beyond media into additional digital tactics. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping Klick's clients develop innovative digital solutions. As her role has evolved, so have her contributions to ClickZ, which she has been writing for since 2007.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.