After the iPhone 4 antenna debacle, is Steve Jobs looking to focus on social media?
While everyone last week was wondering if Apple was going to give out free bumpers and recall the new iPhone 4, Steve Jobs may have been quietly formulating a strategy to dominate the social media world. This has some logic to it in the sense that social media drives mobile use and mobile use drives social media consumption. With the recent launches of the iPhone 4 and iPad, it made me wonder...Steve Jobs and Apple own the music space and are trying to own the e-book publishing space via iBooks...is the next frontier for them to own the social space?
It could make sense, as there will be billions of dollars at play in terms of social gaming, social search, and social commerce to name a few revenue streams. Google is already trying to get a piece of the social action; it sees the tidal wave of timely social search results on the horizon. Google's attempt at social media is evidenced by Google Buzz, Sidewiki, Wave, and its presence on Twitter and in search feeds.
As most know, Apple and Google are already going head to head in the mobile category (Android vs. iPhone). Since these tools are major social media consumption devices, is the next logical battlefield the actual social media content itself? Apple is already taking a baby step into this arena with iBooks and applications. Where does it all end? Should Facebook, Twitter, and the other social media darlings be concerned with Apple? As lines blur, what is the true distinction between an iPhone application and a Facebook application two years from now?
While we try to sort this out in the coming months/years, the folks at OnlineSchools.org are at it again with another great infographic. Will social media dominance be added to this infographic in the coming years? What do you think: crazy or true?
Hats off to Ellie Koning for a great infographic design.
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Called a Digital Dale Carnegie, Erik Qualman is the author of best sellers Socialnomics (2009) and Digital Leader (2011). Socialnomics made the #1 Best Sellers List in seven countries and was a finalist for "Book of the Year." Fast Company Magazine lists Qualman as a Top 100 Digital Influencer. He is a frequently requested international speaker and has visited 42 countries. He produced the world's most viewed social media video series and it has been used by NASA to the National Guard.
He has been fortunate to share the stage with Julie Andrews, Al Gore, Tony Hawk, Sarah Palin, Jose Socrates (Prime Minister of Portugal), Alan Mulally, and many others. For the past 17 years Qualman has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo, and AT&T. He is also an MBA Professor at the Hult International Business School. Qualman holds a BA from Michigan State University and an MBA from The University of Texas. He was Academic All-Big Ten in basketball at Michigan State University and recently gave the commencement address at the University of Texas. He lives in Boston with his wife and daughter.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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September 30, 2014
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