How to tell what's a bot and what's not – and when to stop the conversation.
In recent months, I've been asked to talk about the theory and practice of creating realistic Twitter bots, and it's an area we know well.
The vast majority of bots you will come across on Twitter are the obvious type:
Really, they are the equivalent of e-mail spam or a bad mail merge letter.
Some people however have started to take the practice into more natural profile creations and these are far harder to spot. As long as they aren't causing a problem, most people will be unaware of the subtle messages they give out and the data they collect. But if you don't like the idea of anything automated interacting with you, then here is my guide to spotting the tell-tale signs.
Posting via the API
If they always post via the Twitter API, they are most likely a bot, especially if the API tweets are their normal day-to-day activities plus links.
They Follow Just Under 2,000 people (+/- 10 Percent)
This is a throttle point imposed by Twitter to stop the creation of automated accounts with many thousands of followers. Don't rely on this though, as once they get more than 2,000 there aren't any more realistic throttle points for them to follow.
They Don't Engage in "Conversation"
Bots often await an engagement (a reply) before they signal a human to step in and engage directly. This often leads to a delay that doesn't look natural.
Twitter Is Their Only Network
Normal people usually have accounts on other networks: Facebook, LinkedIn, etc. Bots never have a real life away from their jobs as a bot.
They Post When They Should Be Asleep
If they have stated they're in the U.K. yet they post tweets at 5 a.m. U.K. time, it's a good bet they aren't sleep-tweeting. It's more likely that they're a humming air-conditioned server somewhere dark and peaceful.
Less Than 10 Percent of Their Tweets Are Me, Me, Me
Most people talk about their day on Twitter. And if you're like me, you tell the world a hell of a lot more than you really should. Bots don't often say what they had for tea, they rarely have an opinion on a film, they don't drink, and above all else they don't care about you and your tweets.
If you know what's possible and you review who follows you and who you follow in return, it's easy to see those accounts that are either automated or are only using the network for promotion. If that offends you, remove them. If it's nasty, pointless spam, report them.
Luckily, it's rare to see bots that talk about their day, reach out to you and engage, reply to conversations, and have a life outside Twitter. If someone is creating such things, they would be very hard to spot in the noise of social media, not that I have experience of that you understand…
Meet Paul Madden at SES San Francisco during Connected Marketing Week. He will be participating in the panel, "Twitternation & Automation," on Wednesday, Aug. 18, 2010.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Paul Madden is a UK based SEO and entrepreneur and has been making a living online for the past 10 years. Paul is more commonly known as SEOidiot and specialises in the darker arts of black hat SEO. Operating both with clients around the world and through his own sites Paul now actively explores as many methods for automating and benefiting from social media as possible.
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