The simple ways you can ensure your e-mail marketing expert status.
I had the honor of moderating a forum at the SES conference in San Francisco last week for the Email Experience Council. The topic was tips from e-mail rock stars and how to become one. After thinking about it for a bit, I started to get anxious. What do you say to a group of SF people, whose jobs rely on success in e-mail, that will help them be better, without boring them, confusing them, or telling them something they just plain don't agree with.
My awesome panel of Sundeep Kapur, Aaron Smith of Responsys, and Debbie Kane of Active Interest Media and I set out to share the top 15 things every rock star e-mail marketer should be doing, and 15 things you should never do. Our thought was this: if you are already doing and not doing what we have on this list, great! Take it back to your boss and use it to get a raise: you are a rock star! For the rest of us though, chances are you just might learn something during this session (and you don't even have to admit you did).
The panel was very well attended and received. So much so that it made sense to share this short list with you this week. Maybe you can see how much of an e-mail rock star you are. Enjoy!
Here are 15 rock star moves every e-mail marketer should include:
Here are 15 things you should never do (or at least don't admit to them):
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.
One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT