I had the honor of moderating a forum at the SES conference in San Francisco last week for the Email Experience Council. The topic was tips from e-mail rock stars and how to become one. After thinking about it for a bit, I started to get anxious. What do you say to a group of SF people, whose jobs rely on success in e-mail, that will help them be better, without boring them, confusing them, or telling them something they just plain don't agree with.
My awesome panel of Sundeep Kapur, Aaron Smith of Responsys, and Debbie Kane of Active Interest Media and I set out to share the top 15 things every rock star e-mail marketer should be doing, and 15 things you should never do. Our thought was this: if you are already doing and not doing what we have on this list, great! Take it back to your boss and use it to get a raise: you are a rock star! For the rest of us though, chances are you just might learn something during this session (and you don't even have to admit you did).
The panel was very well attended and received. So much so that it made sense to share this short list with you this week. Maybe you can see how much of an e-mail rock star you are. Enjoy!
Here are 15 rock star moves every e-mail marketer should include:
Here are 15 things you should never do (or at least don't admit to them):
Jeanniey Mullen is global executive vice president and chief marketing officer of Zinio, the world's foremost digital publishing products and services company, and home of the largest newsstand. She holds the same roles concurrently for VIVmag, the world's first exclusively digital luxury women's magazine. Renowned as a pioneer in e-mail marketing — the nascent stage of the digital marketing revolution — Mullen has employed her penchant for building active and engaged communities by architecting processes and systems for delivering exceptional customer service and relevant content across multiple media. She is widely credited for her pivotal role in ushering in a new era of digital marketing communications.
Founder and current executive director of the Email Experience Council, Jeanniey has broadened her reach to master the social, mobile, and digital publishing and advertising industries. Today, she brings this extensive experience to bear in her role as the public face of Zinio and VIVmag, defining and implementing strategies to build partnerships with publishers, brands, and consumers. These initiatives command monumental growth for both companies. She is an accomplished author with two books to her credit, as well as a regular columnist for ClickZ. Mullen is a frequent and highly sought-after speaker at digital marketing, e-tail, and publishing events around the world.
May 22, 2013
1:00pm ET / 10:00am PT
June 5, 2013
1:00pm ET / 10:00am PT