I am writing this column on an iPad. My PC crashed. I was sad. It was only a few months old and was working so well. Sigh.
While traveling on business, and with deadlines to meet, the only option I had was to convert 100 percent to an iPad and keep working. So I downloaded a bunch of productivity apps and set up my e-mail to link to exchange, and...voila! This column is born.
I have to say, the iPad e-mail interface is pretty nice. And the keyboard is not too hard to type quickly on. Thanks to the predictive text, most of the sentence you are reading probably even makes sense.
What I have realized though as I use iPad mail, is that e-mail quickly becomes a silo. Unlike my desktop, I am no longer able to enjoy having 20 different windows open at the same time and effectively switching back and forth between them.
As many different reading devices and smartphones hit the market, the way consumers interact with e-mail will have a specific impact on the effectiveness of our messages. Not just from a design perspective, but from a link and interface perspective. Here are a few things as an e-mail marketer you are going to need to consider as we move forward.
We have a whole new world of e-mail opportunities ahead of us as, where more and more people will be able to access e-mail whenever and wherever they are. But we all need to be smart about it, and figure out how to master the implications that mobility serves up. Good luck!
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
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Jeanniey Mullen is global executive vice president and chief marketing officer of Zinio, the world's foremost digital publishing products and services company, and home of the largest newsstand. She holds the same roles concurrently for VIVmag, the world's first exclusively digital luxury women's magazine. Renowned as a pioneer in e-mail marketing — the nascent stage of the digital marketing revolution — Mullen has employed her penchant for building active and engaged communities by architecting processes and systems for delivering exceptional customer service and relevant content across multiple media. She is widely credited for her pivotal role in ushering in a new era of digital marketing communications.
Founder and current executive director of the Email Experience Council, Jeanniey has broadened her reach to master the social, mobile, and digital publishing and advertising industries. Today, she brings this extensive experience to bear in her role as the public face of Zinio and VIVmag, defining and implementing strategies to build partnerships with publishers, brands, and consumers. These initiatives command monumental growth for both companies. She is an accomplished author with two books to her credit, as well as a regular columnist for ClickZ. Mullen is a frequent and highly sought-after speaker at digital marketing, e-tail, and publishing events around the world.
June 5, 2013
1:00pm ET / 10:00am PT
June 20, 2013
1:00pm ET / 10:00am PT